In recent years, the landscape of antiretroviral therapy (ART) for HIV has undergone significant transformations, largely driven by the introduction of more effective and safer drug options. Among these, two formulations of tenofovir, namely…
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TSMC Q3 profit expected to set record on AI spending boom – Reuters
- TSMC Q3 profit expected to set record on AI spending boom Reuters
- Earnings To Watch: Taiwan Semiconductor Manufacturing Co Ltd (TP GuruFocus
- Bank of America Securities Reiterates Buy Rating on Taiwan Semiconductor Manufacturing (TSM) Stock Insider Monkey
- TSMC ADR Premium Tops Two-Decade High as Global Buyers Pile In Bloomberg.com
- TSMC, the silicon titan on its way to new records MarketScreener
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Press Briefing Transcript: Fiscal Monitor, Annual Meetings 2025 – International Monetary Fund
- Press Briefing Transcript: Fiscal Monitor, Annual Meetings 2025 International Monetary Fund
- Across the rich world, fiscal crises loom The Economist
- Ukraine’s debt is nearing 110% of GDP, while global debt is at its highest level since 1948. ubn.news
- IMF chief Georgieva says IMF will keep pushing G20 to prioritize debt issues Yahoo Finance
- Government Debt is a Global Problem Advisor Perspectives
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Twice-yearly lenacapavir could be an option for initial HIV treatment
Lenacapavir, a long-acting injectable administered once every six months, could be a component of combination regimens for people starting HIV treatment for the first time, according to final results from the CALIBRATE study. After 132 weeks of…
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Ebola virus in Kasai revives 50-year-old questions on viral latency | The Transmission
The Lancet On Sept 4, 2025, DR Congo declared its 16th Ebola virus outbreak. The epicentre of this outbreak occurred in the Kasai province—the first resurgence in this region since 2008.1 Genomic analysis identified an Ebola virus with more…
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IATA Partners with Airlines for Safe Lithium Battery Transport in New Awareness Campaign
Published on
October 16, 2025The International Air Transport Association (IATA) has started an extensive global campaign to promote safe travel behaviour when travelling with lithium-powered devices. ‘Travel Smart with Lithium Batteries‘ aims to educate travellers about the safe handling of essential lithium-ion powered electronics such as mobile phones, laptops, cameras, and power banks – increasingly the norm in the travel experience.
With the increasing number of passengers carrying multiple electronic devices, IATA has identified the need for clearer communication regarding the safe packing and handling of lithium batteries. This safety campaign is an essential step in reducing the risks associated with battery-related incidents, such as fires or overheating, while improving awareness of existing airline policies.
Key Safety Rules and Guidelines
As part of the campaign, IATA has issued seven practical rules for safely carrying lithium-powered devices during air travel. The guidelines cover essential safety practices that all travelers should follow to minimise the risk of dangerous incidents.
The rules include packing only the necessary devices, ensuring all lithium-powered items are stored in hand luggage, and preventing short-circuiting of spare batteries by keeping them in their original packaging or covering the terminals with tape. Additionally, passengers are advised to report immediately to crew members if any device starts overheating, smokes, or appears damaged.
For larger batteries exceeding 100 watt-hours, such as those used in drones or certain cameras, passengers are encouraged to consult their airline before flying. The campaign also highlights the importance of following each airline’s specific policies, as local regulations may vary depending on the region or carrier.
Addressing Common Misconceptions
IATA’s campaign responds to frequent misconceptions about lithium battery safety. According to recent IATA data, a significant number of travelers misunderstand airline regulations for transporting lithium-powered devices. The findings revealed that while many passengers are familiar with the general rules, a large portion of them still believe they can pack small electronic devices in checked baggage. This misconception is especially common among travelers carrying power banks and other spare batteries, with 45% of respondents incorrectly thinking these can be packed in checked luggage.
The survey also found that 33% of passengers are unaware of the limits placed on battery power capacity. IATA’s efforts are focused on clearing up these misunderstandings and ensuring that travelers comply with safety standards, helping to reduce the risk of accidents involving lithium-powered devices during flights.
Industry-wide Collaboration and Safety Outreach
The campaign leverages IATA’s broad network, distributing safety materials that airlines, airports, and travel partners can freely use to educate their passengers. These include digital banners, social media templates, and in-flight safety materials, ensuring a consistent message across all platforms. The objective is to reach as many passengers as possible, reinforcing the importance of safe battery transport practices in the air travel industry.
By providing these resources, IATA encourages collaboration among airlines, airports, and regulators, fostering a unified approach to passenger safety. This joint effort is critical as the number of devices per passenger continues to increase, further highlighting the importance of educating travelers on safe packing and handling procedures.
Lithium Batteries: A Growing Safety Concern
Lithium batteries have become the power source for a variety of electronic devices, thanks to their efficiency and lightweight design. However, if damaged, improperly stored, or exposed to extreme conditions, these batteries can overheat, ignite, or cause fires. While these incidents are rare, their potential risk has led to more stringent regulations and guidelines to ensure passenger safety.
IATA’s Travel Smart with Lithium Batteries campaign reinforces the shared responsibility between travelers, airlines, and regulators in preventing battery-related accidents. This initiative is part of a broader global effort to standardise lithium battery transport rules, coordinated by the International Civil Aviation Organization (ICAO). IATA is working closely with aviation regulators and manufacturers to enhance safety standards and ensure compliance with evolving regulations on the safe handling of lithium batteries.
A Vital Step for Safer Air Travel
The Travel Smart with Lithium Batteries campaign represents an important move toward enhancing air travel safety as electronic devices continue to be a staple of modern life. By educating passengers about the simple, yet crucial rules for carrying lithium-powered items, IATA aims to significantly reduce the risk of safety incidents in the air. As the number of devices per passenger grows, this initiative is set to become a vital part of travel preparation, helping ensure that all air travel remains secure and incident-free.
By following these guidelines for safe travel, passengers can assure a seamless journey while helping innovation of aviation safety for all. The IATA campaign is a helpful reminder that with a little extra knowledge and attention to detail, lithium battery safety can become an effortless part of the overall travel experience.
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Aston Martin unveils new configurator that sets the standard for automotive digital products –
- Aston Martin announces a comprehensive update to its online configurator
- Lustrous paint finishes and new environments provide the perfect showcase for Aston Martin’s ultra-luxury design
- New graphics and navigation bring Aston…
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Supporting health on and off the court: Australian Open partners with Bupa
Bupa is also proud to be the Presenting Partner of the inaugural All Abilities Week, taking place from 20 to 26 October 2025. The week celebrates inclusive tennis for people with disability and highlights the coaches, clubs and communities championing accessible and inclusive tennis across Australia.
“All Abilities week is a powerful way to kick off our partnership with Bupa. This great initiative will help to boost participation, raise awareness and reinforce our shared commitment to health and inclusion, both on and off the court,” Cornelis said.
Research shows tennis can deliver a boost to physical, mental and social wellbeing in one hit. Regular play may also support weight management and help reduce high blood pressure, stroke, diabetes and some cancers.
One study found people who played tennis lived longer than those who jogged, cycled or did calisthenics while another showed playing just three hours a week could halve the risk of heart disease.
All Abilities Day on Tuesday 27 January will showcase many of tennis’ disability pathways across the precinct including wheelchair tennis, blind and low vision tennis, parastanding tennis, intellectual disabilities and autism tennis, and deaf and hard of hearing tennis.
Mr Stone said Bupa’s partnership with the Australian Open built on Bupa’s ongoing support of inclusive sport, complementing existing partnerships with Paralympics Australia and Disability Sports Australia.
“The Australian Open is already one of the world’s most accessible events and we’re thrilled to be playing our part in helping ensure all Australians have the opportunity to experience and enjoy tennis,” he said.
During the Australian Open, Bupa customers will have access to two-for-one Ground Passes Monday to Friday during Opening Week and week two of the tournament, which includes All Abilities Day on Tuesday 27 January 2026.
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Samsung Electronics Ranks 5th in Global Brands for the Sixth Consecutive Year – Samsung Newsroom Australia
Samsung recognised for AI leadership and accelerating adoption
Samsung Electronics today announced it has been recognised by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.
According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:
- Strengthened AI competitiveness across the company’s business divisions
- Enhanced customer experiences through unified integration across products
- Focused investment in AI-related semiconductors
- Execution of a customer-centric brand strategy
“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”
Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.
This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratisation of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.
Through open collaboration with diverse partners, Samsung has enhanced personalized AI experiences for customers, while also providing industry-leading security with Samsung Knox.
Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.
Samsung’s Recognised Efforts in Each Business Division
Mobile
- Leading the mobile AI era and driving the popularisation of AI with Galaxy AI
- Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
- Enhancing customer trust through strengthened privacy and security technologies
- Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration
Networks
- Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN
- Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming
- Leading the technical standardisation of 6G
- Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology
Visual Display
- Solidifying global leadership in TVs, soundbars, and gaming monitors
- Innovating viewing with rich AI features based on Vision AI
- Enhancing The Frame and Art Store services to deliver personalised art TV experiences
- Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music
Digital Appliances
- Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
- Providing differentiated convenience and advanced AI experiences through SmartThings integration
- Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design
Semiconductor
- Operating a diverse portfolio across cloud, on-device, and physical AI applications
- Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
- Continuing development and investment in innovative solutions like CMM-D and HBM
- Sharing vision and industry leadership through influential tech events
Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognised for its credibility.
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