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Samsung recognized for AI leadership and accelerating adoption

Samsung Electronics recently announced that it has been recognized by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

• Strengthened AI competitiveness across the company’s business divisions
• Enhanced customer experiences through unified integration across products
• Focused investment in AI-related semiconductors
• Execution of a customer-centric brand strategy

“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratization of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

Through open collaboration with diverse partners, Samsung has enhanced personalized AI experiences for customers, while also providing industry-leading security with Samsung Knox.

In semiconductors, Samsung has been addressing the growing demand for AI with a comprehensive portfolio across cloud, on-device, and physical AI. This includes actively responding with advanced products including HBM, high-capacity DDR5, LPDDR5X and GDDR7.

Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.

Samsung’s Recognized Efforts in Each Business Division

Mobile

• Leading the mobile AI era and driving the popularization of AI with Galaxy AI
• Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
• Enhancing customer trust through strengthened privacy and security technologies
• Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration

Networks

• Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN
• Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming

• Leading the technical standardization of 6G

• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in TVs, soundbars, and gaming monitors
• Innovating viewing with rich AI features based on Vision AI
• Enhancing The Frame and Art Store services to deliver personalized art TV experiences
• Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing differentiated convenience and advanced AI experiences through SmartThings integration
• Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

Semiconductor

• Operating a diverse portfolio across cloud, on-device, and physical AI applications
• Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
• Continuing development and investment in innovative solutions like CMM-D and HBM
• Sharing vision and industry leadership through influential tech events

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognized for its credibility.

SINGAPORE, Oct. 21, 2025 – Royal Caribbean’s Ovation of the Seas has returned to Singapore for a season of spectacular getaways to Southeast Asia’s most sought-after destinations. From now through March 2026, families and holidaymakers alike can look forward to everything from weekend escapes to longer adventures packed with world-class thrills, chill, entertainment and dining experiences for every type of traveller.

“Families remain at the centre of everything we do, and our ships are designed to bring everyone together through unforgettable shared moments – whether it’s exploring local cultures, enjoying world-class entertainment or trying new adventures at sea,” said Chad Grospe, vice president and managing director, Asia-Pacific, Royal Caribbean. “With Ovation’s return to Singapore, holidaymakers can enjoy the ease of beginning their holiday closer to home, while enjoying Royal Caribbean’s unique blend of adventure and relaxation.”

Royal Caribbean continues to introduce new experiences specially designed for the Asian market, bringing the best of the brand to the region.

“We are delighted to welcome Royal Caribbean’s Ovation of the Seas back to Singapore for her seasonal homeport deployment. Aligned with our Tourism 2024 vision, this exciting return strengthens Singapore’s appeal as a vibrant holiday getaway, offers families unique options to explore the region from Singapore, and underscores the cruise industry’s confidence in Singapore as their regional hub,” said Jacqueline Ng, Director, Cruise, Singapore Tourism Board.

On Ovation, holidaymakers can enjoy a wide array of Royal Caribbean’s signature highlights and experiences. Adventurers can soar on RipCord by iFLY, the first skydiving simulator at sea, or take in panoramic views from the North Star all-glass observation capsule, which rises over 90 metres above the ocean. For indoor fun, SeaPlex—the largest indoor activity space at sea—offers everything from bumper cars and roller skating to arcade games and a sports court. The excitement continues with world-class entertainment, from live music to jaw-dropping shows at the transformational Two70, where guests can enjoy cutting-edge performances that combine aerial acrobatics, robotics and projection-mapped visuals.

With 17 dining options to choose from, travellers can indulge in flavours from around the globe. Guests can enjoy fresh Italian dishes at Jamie’s Italian by Jamie Oliver, Japanese favourites at Izumi, imaginative creations at Wonderland, premium steaks at Chops Grille, Mediterranean-inspired dishes at Solarium Bistro, or casual classics at the ever-popular Windjammer Café.

This season, Ovation will offer a variety of adventures from Singapore, ranging from 3- to 5-night getaways to 8-night journeys, with visits to popular destinations like Penang, Malaysia; Phuket, Thailand, and Bali, Indonesia.

• Short 3- to 4-night getaways make it easy for travellers to recharge while exploring nearby favourites such as Penang where guests can wander through George Town’s colourful street art and heritage architecture, while sampling local street food and browsing bustling markets. In Phuket, guests can unwind on golden beaches by day and experience lively night markets after dark.

• For those seeking a little more time away, the 5-night Penang & Phuket Overnight journey combines the highlights of both destinations. Guests can enjoy authentic hawker fare, explore cultural landmarks and take part in island-hopping excursions for immersive experiences.

• Guests can embark on a longer 8-night Bali Adventure, spending two full days in Celukan Bawang and Benoa in Bali. Vacationers can relax on Bali’s stunning beaches, visit coastal temples and experience the vibrant local culture. The journey also includes a visit to Lombok, Indonesia, known for its pristine shorelines, laid-back charm and natural beauty.

• Ovation will also celebrate the festive season with a 4-night Christmas getaway, departing 24 December 2025 to Penang and Phuket. Plus, to ring in the New Year, an 8-night journey departing 28 December 2025 to Bali combines regional highlights with unforgettable holiday experiences.

Holidaymakers can now book their adventures on Ovation of the Seas at Royal Caribbean’s website.

About Royal Caribbean
Royal Caribbean, part of Royal Caribbean Group (NYSE: RCL), has delivered memorable vacations for more than 50 years. The cruise line’s game-changing ships and exclusive destinations revolutionize vacations with innovations and an all-encompassing combination of experiences, from thrills to dining and entertainment, for every type of family and vacationer. Voted “Best Cruise Line Overall” for 22 consecutive years in the Travel Weekly Readers Choice Awards, Royal Caribbean makes memories with adventurers across more than 300 destinations in 80 countries on all seven continents, including the line’s top-rated exclusive destination, Perfect Day at CocoCay in The Bahamas. 

Media can stay up to date by following @RoyalCaribPR on X and visit www.RoyalCaribbeanPressCenter.com. For additional information or to book, vacationers can visit www.RoyalCaribbean.com, call (800) ROYAL-CARIBBEAN or contact their travel advisor.

Related Images

Ovation of the Seas features a lineup of experiences, including the FlowRider surf simulator, skydiving at RipCord by iFly, and SeaPlex – the largest indoor activity space at sea – with bumper cars, full-size sports court, roller-skating rink and more.

Ovation of the Seas cuenta con una gama de experiencias, incluyendo el simulador de surf FlowRider, paracaidismo en RipCord de iFly y SeaPlex, el espacio de actividad interior más grande en el mar, con autos chocadores, una cancha de deportes de tamaño completo, pista de patinaje sobre ruedas y más.

North Star, the signature glass observation capsule, takes guests more than 300 feet above the ocean on Quantum Class ships like Quantum, Anthem and Ovation of the Seas.

The largest indoor activity space at sea, SeaPlex is exclusively featured on Royal Caribbean’s Quantum and Quantum Ultra Class ships, such as Anthem, Ovation and Spectrum of the Seas. There are experiences for the whole family like bumper cars, a full-size sports court and spots to kick back on the sidelines. 

Credit SBW-Photo

Ovation of the Seas’ top-deck adventures include Royal Caribbean’s signature FlowRider surf simulator and skydiving on RipCord by iFly.

The Singapore-homeported Ovation of the Seas.

Ovation of the Seas Fast Facts