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In commemoration of Hangeul Day and the 80th anniversary of Korea’s liberation, Samsung partnered with the Korean Cultural Center New York (KCCNY) to launch a public art initiative aimed at promoting the beauty of Hangeul, the Korean alphabet. A mobile Hangeul Truck served as the centerpiece of the experience, merging cutting-edge Galaxy AI technology with the creative vision of Korean-born installation artist, Ik-Joong Kang.

 

 

 

Traveling Artwork

The Hangeul Truck transformed a classic Airstream trailer into a vibrant work of art. Wrapped in Kang’s signature Hangeul Cubes, the truck became a traveling exhibition, making stops at six major universities in the United States this fall. Each stop offered visitors the opportunity to immerse themselves in the cultural and artistic spirit of Hangeul while experiencing Samsung’s latest AI-powered innovations.

 

 

 

Co-creating With Galaxy AI

At the heart of the Hangeul Truck experience was a message station where students and visitors could type personal reflections or write notes to their future selves. Galaxy AI instantly translated these words into Korean and the messages were then displayed on a central LED screen, transforming individual voices into a piece of living artwork. By weaving personal expression into the artistry of Hangeul, participants co-created a shared cultural canvas that bridged languages, ideas and generations.

 

 

 

 

Self-Expression, Creativity and Discovery in the Spirit of Hangeul

In addition to engaging with the interactive message wall, guests were invited to explore a series of playful experiences inspired by Korean culture and Galaxy innovation. A selfie kiosk designed with artist Ik-Joong Kang offered creative frames for photos, while erasable Hangeul tattoos allowed visitors to take a piece of the experience with them.

 

 

 

“The Hangeul Truck is where the past meets the present — where Hangeul, created by King Sejong centuries ago, now breathes with the dreams of today’s young generation,” said Kang. “What made this project meaningful was its openness — art not confined to an exhibition hall, but moving freely through various cities and campuses.”

 

 

The Hangeul Truck tour ran from late September through early October, concluding on Hangeul Day (October 9) with a celebration hosted at Times Square in New York City. By uniting art, culture and AI-powered innovation, Samsung and KCCNY gave a new generation the opportunity to discover the timeless beauty of Hangeul. It also showed how technology can help connect us all.