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Built on the Intuit platform, powerful new Shopify-specific enhancements, seamless omnichannel campaigns across email and SMS, and more robust reporting and analytics just in time for the holidays
MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–
Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a suite of powerful new Intuit Mailchimp features designed to help retailers reach new customers and drive revenue growth during the busiest shopping season of the year. Mailchimp’s recent Holiday Shopping Unwrapped report found that 43% of shoppers made a purchase tied to at least one holiday moment during the Early Lead-Up phase (October 1–31), underscoring how critical it is for marketers to prepare their holiday marketing strategies earlier than ever.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251014676273/en/
To help retailers meet this seasonal moment and reach their sales goals, the latest Mailchimp release includes an improved Shopify integration, smarter segmentation tools, advanced ecommerce analytics, global and multi-audience SMS capabilities, and a refreshed email template library—all powered by the Intuit platform. These innovations can make it easier for ecommerce marketers to get more customers, deliver high-performing omnichannel campaigns, and show the revenue impact of every touchpoint, with the aim of more money, less work, and more confidence.
“With these improvements, businesses can move faster, personalize with more precision, and measure the tangible business impact of every omnichannel campaign,” said Diana Williams, vice president, product management at Intuit Mailchimp. “The holiday season is an enormous opportunity for retailers, but brands must move beyond traditional major retail moments of Black Friday and Cyber Monday to gain a significant competitive advantage. With these new tools, Mailchimp delivers the confidence and clarity marketers need to turn customer engagement into reliable revenue growth, extending their impact far beyond the peak holiday shopping windows.”
Here’s what’s new:
A Smarter Shopify Integration
Mailchimp’s updated Shopify integration unlocks deeper behavioral insights and new triggers—like product views, checkout started, page views, and search terms—and turns them into revenue-driving triggers.
Additional capabilities include:
“Right now, owned marketing platforms like Mailchimp are more important than ever,” says Intuit customer Connor Swegle, co-founder and CMO of Priority Bicycles. “The very bottom of the funnel—anybody who’s willing to add something to cart, or get four pages into the content on your website—is very important. Having really strategic, Shopify-specific campaigns built in Mailchimp helps us convert with confidence every customer we legitimately can. And since we can easily track the revenue uplift of those initiatives, we only continue to optimize and improve.”
Global SMS with Multi-Audience Control
Meeting customers where they are is critical and integrating SMS into an omnichannel strategy is now easier than ever with Mailchimp. In fact, according to a recent QuickBooks’ study, 65% of consumers say they’ll use their phones to browse, compare prices, and buy gifts this holiday season. Retailers who want to reach customers in the US, UK, Australia, and Europe can now send SMS campaigns across multiple countries from a single Mailchimp account. Plus, with multi-audience capabilities, customers can send personalized messages to different customer segments, without toggling between tools.
Mailchimp’s new unified performance dashboard leverages the combined power of data and business intelligence on the Intuit platform, helping marketers see how SMS and email work together to drive results and offering data-backed recommendations that ultimately drive higher conversion.
Additionally, Mailchimp Transactional (formerly known as Mandrill) builds on its reputation as the go-to engine for reliable, event-triggered communication by expanding into SMS. With Mailchimp Transactional SMS, retailers can strengthen shopper relationships by delivering critical, timely, one-to-one text updates about their purchases at every step, offering choice and convenience to customers as they engage with their favorite brands. Now available in 10+ countries: the United States, Canada, Australia, United Kingdom, Germany, Austria, Switzerland, the Netherlands, France, Spain, and Ireland.
Advanced Reporting & Supercharged Insights
New dashboards surface real-time trends across email, SMS, revenue attribution, and store behavior, helping marketers measure campaign ROI and optimize faster.
Additional capabilities include:
Holiday-Ready Email Templates and Journeys
Holiday sales are a make-or-break moment for retailers of all sizes. According to Mailchimp’s Holiday Shopping Unwrapped report, the top holiday Moments with the highest spending propensity in the United States are Christmas Day (74%), Halloween (59%), Christmas Eve (46%), New Year’s Eve (34%), New Year’s Day (33%), Advent Season Dec. 1-24 (4%), and Epiphany/Three Kings Day (4%), underscoring the critical need for marketers to prepare their holiday-specific marketing strategies earlier than ever.
New seasonal templates and automation flow templates can help retailers build beautiful, on-brand campaigns in minutes—just in time for the early shopping window.
With these latest innovations, Mailchimp is delivering enterprise-grade tools to high-growth ecommerce brands.
“When marketers can quickly and accurately turn data into action, they unlock new ways to serve existing customers and acquire new ones,” Williams adds. “Whether it’s through done-for-you workflows, streamlined omnichannel marketing tools, or just smarter reporting, the Intuit platform continues to offer solutions that help every business reach their full potential.”
About Intuit: Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice. Features and functionality vary by plan type. Mailchimp and Shopify sold separately. Integration available. SMS (including Transactional SMS) is available as an add-on to paid plans in select countries after application and agreement to terms.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251014676273/en/
For more information, please contact us at mc-pr@intuit.com.
Source: Intuit Inc.
Released October 14, 2025
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The dispute at the centre of the case arose from a loan agreement between a moneylender and a borrower. After the borrower defaulted, the moneylender commenced an online arbitration to recover the debt.
The agreement contained a dispute resolution clause that allowed the moneylender to initiate online arbitration administered by the Hong Kong Arbitration Society (HKAS) under its online arbitration rules, or through the Hong Kong courts.
HKAS sent the borrower an SMS in Chinese containing a link to the notice of arbitration. When the borrower did not respond or participate in the arbitration, an award was issued in the moneylender’s favour.
The borrower then challenged the enforcement of the award, citing, among various other arguments, that proper notice of arbitration had not been given as dictated by the HKAS arbitration rules.
The Hong Kong Court of First Appeal, rejecting the application, ruled in favour of the moneylender because proper notice was given to the borrower, based on the evidence that the SMS containing the link to the notice of arbitration had been received.
Jennifer Wu, an expert in technology disputes at Pinsent Masons, said: “While SMS is recognised as a valid method for delivering arbitral notices, this case serves as a reminder that timely and clear documentation of all notification attempts is essential, not just to meet the procedural rules, but to demonstrate actual efforts to ensure procedural fairness.”
“Practitioners, parties and arbitral institutions should exercise caution when using electronic transmission methods and take proactive steps to mitigate associated risks,” she said.
“An award obtained without ensuring the other party had a fair opportunity to participate remains vulnerable to challenge. In the end, the goal of proper notice is not simply to deliver notice, but to ensure every respondent has a meaningful opportunity to participate in the arbitration.”
In its decision, the court reiterated the difference between “proper notice” of arbitration and “actual notice”, stating that proper notice is satisfied if the method used is “likely to bring the relevant information to the attention” of the notified party, taking into account any contractual provisions, agreed dispute resolution mechanisms and relevant institutional rules.
Technical logs from the HKAS platform showed that the SMS was successfully delivered to the borrower’s mobile number, with no bounce-back or error. This, combined with subsequent SMS communications acknowledged by the borrower, allowed the court to conclude that the SMS was received.
Wu said: “The court, however, expressed caution over the potential shortcomings of using SMS. SMS can be overlooked, perceived as spam or fraud attempts, or blocked.”
“The court specifically observed that a party may miss an SMS for good reasons and may understandably hesitate to click on unfamiliar links,” she said.
“The court reminded arbitrators and claimants to take active steps to ensure that any non-participation by the respondent is not simply due to overlooked or distrusted SMS messages on notice of arbitrations.”
Denise Cheung of Pinsent Masons said: “It is also important to update the non-participating respondent at each step of the ongoing arbitration.”