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• In recent days, Webus International Limited announced its Wetour platform will integrate Expedia Group’s newly launched AI-powered Trip Planner and B2B APIs, aiming to boost hotel booking efficiency and personalized travel experiences for global users.

• This move highlights increasing adoption of Expedia’s AI-driven capabilities by partners, signaling expanding influence of its tools across the online travel industry.

• We’ll examine how Wetour’s adoption of Expedia’s AI suite could enhance B2B growth and reshape Expedia Group’s investment narrative.

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Expedia Group’s investment story centers on the belief that artificial intelligence and deepening B2B alliances can drive sustained revenue and margin expansion, particularly as digital booking trends accelerate globally. The recent Wetour integration of Expedia’s AI-powered Trip Planner underscores technological differentiation and growing demand from partners, but does not materially offset persistent reliance on U.S. travel health and consumer spending, factors that still dominate near-term catalysts and risk. Investors may view this as a long-term growth lever rather than a near-term game-changer.

Among recent announcements, the October rollout of Smart Trip AI™ and suite of B2B APIs is highly relevant, as it forms the technical foundation for Expedia’s new partnerships like Wetour. This aligns with analyst expectations for higher B2B and recurring revenue streams, underpinning net margin stability, but also reflects broader efforts to cushion the business from cyclical consumer softness while increasing technology-driven differentiation.

But while these advances are promising, investors should still be mindful of increasing competition and the risk that more AI-enabled travel platforms could…

Read the full narrative on Expedia Group (it’s free!)

Expedia Group’s outlook forecasts $16.9 billion in revenue and $2.1 billion in earnings by 2028. This projection assumes a 6.4% annual revenue growth rate and a $1.0 billion increase in earnings from the current $1.1 billion.

Uncover how Expedia Group’s forecasts yield a $224.30 fair value, in line with its current price.

Eight members of the Simply Wall St Community set fair value estimates for Expedia Group ranging from US$132.67 to US$423.46, covering multiple viewpoints. With competition rising across AI travel platforms, considering this wide spectrum of expectations may offer context for your own assessment.

Explore 8 other fair value estimates on Expedia Group – why the stock might be worth as much as 93% more than the current price!

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include EXPE.

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