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  • The Best Anti-Prime Day Deals for Amazon Haters (2025): Sheets, Sex Tech, and Fire Pits

    The Best Anti-Prime Day Deals for Amazon Haters (2025): Sheets, Sex Tech, and Fire Pits

    The waning hours of Amazon Prime Day—or Prime Big Deal Days—are the star of the show right now, but maybe you want to go shopping somewhere else. Whatever your reasoning, fear not! Plenty of other stores, big and small, are hosting sales alongside Amazon through the end of today. Everything below is hand-tested by WIRED, and doesn’t have to be bought on Amazon. You do you.

    If you want to take a gander at the rest of our Amazon Prime Day coverage, updated through the end of the event tonight at 11:59 am ET, you can find it all right here.

    Updated October 8, 2025: We’ve added new deals from Slumber Cloud and The Company Store.

    WIRED Featured Deals:

    Cozy Earth: Up to 25 Percent Off Sitewide—Use Code WIRED

    Ask almost anyone on the WIRED Reviews team about their opinion on Cozy Earth, and it’ll be positive. The company makes supremely soft, silky, and comfortable bamboo products, ranging from bedding and linens to pajamas and hoodies. The Cozy Days sale means you can save up to 25 percent off nearly everything on the website.

    Cozy Earth

    Bamboo Sheet Set

    This super-soft sheets feel like melted butter, and they’re warm without being stifling.

    Cozy Earth

    Women’s Bamboo Stretch-Knit Long Sleeve Pajama Set

    We can’t guarantee sweet dreams, but we feel strongly that these pajamas will give you a fighting chance.

    Backcountry 70 Percent Off Flash Sale

    Backcountry is offering up to 70 percent off select outdoor gear and apparel. The sale includes biking, skiing, and climbing gear.

    Smartwool Merino Classic Long-Sleeve

    This is in our roundup of the best base layers.

    Cotopaxi

    Alivio Down Jacket

    This surprisingly soft, warm cropped jacket is in our guide to puffer jackets.

    Best Buy’s Techtober Sale

    Want some great deals on tech gear but are avoiding Jeff Bezos? Best Buy might not be much better, spiritually, but the retailer is offering a few deals during its Techtober sale that we haven’t seen elsewhere. Techtober lasts until Sunday.

    Apple

    Watch Ultra 2

    Look, I don’t think this watch is worth it anymore because it doesn’t have satellite comms, but it is on sale!

    Bookshop.org Anti-Prime Sale: Free Shipping

    It’s easy to buy books from big-box stores, but Bookshop.org helps support authors and local bookstores. Right now, you can get free shipping on all orders during its Anti-Prime Sale. You can check out popular books here, or might I recommend Everything Is Tuberculosis by John Green? (I just started it and I had to force myself to put it down until the weekend.)

    Solo Stove Two-Day Sale

    Solo Stove makes a lot of solid gear, including pizza ovens and its well-known fire pits. Right now, nearly everything is on sale, and it’s a great time to pick something up ahead of the colder and cozier months.

    Solo Stove

    Bonfire 2.0

    Our favorite fire pit is portable enough to take to the beach, but large enough to cozy up a crowd in your backyard.

    Solo Stove

    Pi Prime Pizza Oven

    The best gas pizza oven is a solid, stylish option for anyone OK with forgoing wood cooking.

    Chirp Wheel XR (3-pack) for $104 ($26 off)

    The Chirp Wheel XR helped our tester Hannah Singleton with her tech neck woes. You’ll get multiple different sizes with the three- or four-pack, which are specially designed to help work out kinks and tension in various points of your body. It’s important to start slowly, ease into it, and only use the wheel for small amounts of time to start. But now that she’s had practice, Singleton says she can’t imagine living life without her Chirp wheels.

    Lelo: Up to 40 Percent Off + Free Gift

    We like a lot of Lelo sex toys here at WIRED, and many of them are discounted for the store’s “Prime Time for Pleasure” sale. There are options for all sorts of bodies and partner situations, and purchases over $199 get a free Sona 2 Travel vibrator.

    Lelo Sona 2 sex toy

    Photograph: Lelo

    The best suction toy is intuitive and powerful—if you want it to be. Best of all, it’s quiet.

    Brooklinen Big Deals: 15 Percent Off Sitewide

    Brooklinen makes darn fine bedding and linens, and right now the whole site is 15 percent off. Similar to Cozy Earth, everyone on the WIRED Reviews team has great things to say about the Brooklinen gear they’ve tested. Here are some of our faves.

    Brooklinen

    Luxe Sateen Core Sheet Set

    These soft sheets are silky and slick while still remainin warm.

    Brooklinen

    Organic Cotton Sheets

    These crispy organic sheets feel similar to a hotel, too, with a breathable finish that won’t overheat you.

    Brooklinen

    All-Season Down Comforter

    This down comforter has that classic hotel feeling and warmth without too much weight.

    Brooklinen

    Down Pillow

    If you want a good down pillow, then Brooklinen’s Down Pillow is the best at still holding a shape compared to others we tested.

    Slumber Cloud Fall Sale: 20 Percent Off

    Slumber Cloud makes some of my all-time favorite cooling bedding, including fantastic cooling sheets and even a cooling travel pillow. You can shop up to 20 percent off the site right now for its fall sale.

    Slumber Cloud

    Performance Tencel Sheet Set

    This is our favorite set of cooling sheets, thanks to the silky Tencel lyocell and phase change material fibers that draw heat away from your body.

    Slumber Cloud

    UltraCool Travel Pillow

    This cooling travel pillow is nice and squishy, and the cover comes with handles to make it easy to tote around.

    The Company Store Comfort Days Sale: 25 to 40 Percent Off Sitewide

    The Company Store makes a ton of fantastic bedding, from sheets for every season to luxe down comforters and even a great Serene Foam mattress topper. (Serene foam is like memory foam, but traps less heat, so you’ll love this if you want a softer bed.) The shop is running a sitewide sale of 25 percent off orders over $100 (use code COMFORT25), and some items, like the fantastic linen sheets, are 40 percent off.

    The Company Store

    Legends Hotel Washed Linen Sheet Set

    These linen sheets have a nice weight to them, but still deliver on great breathability that keep these sheets nice and cool. These sheets are 40 percent off, which will apply in-cart.

    The Company Store

    Legends Luxury Luxe Velvet Flannel Sheets

    The Company Store’s latest line of velvet-textured flannel feels incredible to sleep on on a chilly night. Each piece is sold individually, so you can pick and choose how much flannel you want on your bed.

    The Company Store

    Serene Foam Memory Foam Topper

    This mattress topper uses Serene foam, which has microscopic air capsules to address the heat retention and firmness problems of memory foam while keeping the same plush, pressure-relieving feel. Our memory foam tester loves it.

    The Company Store

    Legends Hotel Premium Alberta Down Medium Warmth Comforter

    The RDS-certified, hypoallergenic Legends Hotel Premium Alberta down comforter still sports the crisp, fluffy, high-end-hotel feel we expect and love from The Company Store.


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  • Meet The ‘Celebrity Traitors’ Selected To Sabotage BBC One Game

    Meet The ‘Celebrity Traitors’ Selected To Sabotage BBC One Game

    BBC One premiered the long-awaited The Celebrity Traitors, and the game didn’t wait too long to start.

    Claudia Winkleman greeted the celebrity players at a graveyard where each grave had the name of a contestant.

    “We’re starting as we mean…

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  • Egypt punch World Cup ticket, Ghana close in

    Egypt punch World Cup ticket, Ghana close in

    Marwan Ateya © Backpagepix

    Wednesday’s 2026 Fifa World Cup qualifying in Africa saw Egypt punch their ticket to the global showpiece, while Ghana can all but begin planning a trip to North America next year after an emphatic triumph over the…

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  • Sugar-sweetened drinks linked to higher risk of fatty liver disease, study finds

    Sugar-sweetened drinks linked to higher risk of fatty liver disease, study finds

    A major new study presented at United European Gastroenterology (UEG) Week 2025 reveals that both sugar-sweetened beverages (SSBs) and low- or non-sugar-sweetened beverages (LNSSBs) are significantly associated with an increased risk of metabolic…

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  • Man Utd 1-0 Valerenga (Oct 8, 2025) Game Analysis

    Man Utd 1-0 Valerenga (Oct 8, 2025) Game Analysis

    Maya Le Tissier scored a first-half penalty as Manchester United launched their maiden Champions League campaign with a 1-0 win over Valerenga.

    Skipper Le Tissier struck after 31 minutes as United saw off the Norwegians in their first match of the…

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  • India’s record-setting fundraising spree is raising thorny questions

    India’s record-setting fundraising spree is raising thorny questions

    Nikhil InamdarBBC News, Mumbai

    Getty Images Indian women walk past the bronze bull outside the Bombay Stock Exchange, wearing traditional salwar-kurtas. Getty Images

    India’s IPO bull run is being driven partly by mom-and-pop investors

    India’s ravenous appetite for stock market investing has sparked a fundraising gold rush in Asia’s third largest economy, with its booming initial public offerings (IPO) market undeterred by trade tariffs or global uncertainties.

    Major companies – from global co-working firm WeWork India and South Korean conglomerate LG Electronics’ India arm to financial services giant Tata Capital – have raised record-setting amounts of money just this week, offering their shares to investors through IPOs.

    Unlike the secondary markets, where investors buy and sell existing stocks of companies, IPOs are used by privately held firms to sell their shares to investors for the first time, and debut on the public markets.

    Some 79 companies raked in $11.5bn (£8.58bn) in the first nine months of 2025, while a string of other issues in the final three months of the year is expected to bring in another $10-11bn, pushing India’s IPO market to more than $20bn this year, according to investment bank Kotak Mahindra Capital Company. And this is not counting the fundraising done by India’s small and medium-sized enterprises.

    Companies operating in a wide range of sectors including new-age tech firms, e-commerce majors, retail, infrastructure and healthcare players are tapping the IPO market.

    “This has given Indian investors the breadth [of investment opportunities] that’s not seen in other countries,” V Jayasankar, managing director at Kotak Mahindra Capital Company, told the BBC.

    “Apart from institutional money, systematic investment plans [or fixed monthly contributions] by mom-and-pop investors in mutual funds has kept flows into IPOs robust,” Mr Jayasankar said.

    Getty Images The board of LG Electronics India Limited with a man in the front is seen during a press conference announcing the company's Initial Public Offering (IPO) in Mumbai city on 1 October, 2025. Getty Images

    Major companies such as LG Electronics India raised money through IPOs this week

    Besides high demand for new investment opportunities, the market is on fire also because India’s growth over the past decade has birthed a strong pipeline of companies across diverse industries that have reached a certain scale and maturity, according to Abhinav Bharti, head of India equity capital markets at US investment banking giant JP Morgan.

    “This is just the start of the trend, and we should see India to be a regular $20bn IPO market on an ongoing basis, if not higher,” Mr Bharti said on the company’s YouTube channel.

    But while this wave of new share offerings signals a maturing of India’s investing landscape, the euphoria also demands caution, experts say.

    “There’s a lot of exuberance. Investors need to be selective and study the financials of the companies they choose. They must not invest blindly,” says Kranthi Bathini of WealthMills Securities.

    The IPO frenzy has hit a fever pitch even as Indian stock markets overall have delivered lacklustre returns to investors.

    India’s benchmark Nifty-50 index of its largest and most liquid companies has clocked barely 6% this year, while returns from indices tracking small and mid-sized firms are negative.

    Besides concerns about worsening global geopolitics and US President Donald Trump’s 50% tariffs on India, expensive share valuations have worried analysts.

    But ironically, this could be contributing to the high interest in debuting companies.

    “Investors currently see IPOs as a better place to make returns because of the chance of a 15-20% pop in the stock price on listing,” said Mr Jayasankar.

    However estimates suggest that half of the IPOs that have debuted this year are trading below their listing price. Kotak’s own analysis shows that only 43 of the 79 companies that listed this year have given positive returns.

    Mr Jayasankar says this could partly be because they were mis-priced (sold expensive) or because the overall market sentiment is low.

    Also, the majority of the companies hitting the markets in the first nine months were smaller firms, which tend to be more volatile.

    “The last quarter of the year tends to be skewed towards larger or better-quality companies hitting the market,” Mr Jayasankar said.

    Getty Images A man (not pictured) browses a stock market app showing technical charts. Getty Images

    Millions of young Indians are putting money into the markets using online apps

    While Indians have been lapping up new issues, there has been a distinct lack of interest in these IPOs from foreign investors, who’ve sold over $20bn in Indian equities this year.

    “Global investors are in wait-and-watch mode,” said Mr Bathini. “India has gone from being the most favoured nation to the least favoured nation for them in a matter of months, because of tariffs and other uncertainties.”

    Their lack of participation in the IPO market reflects an overall reduction in portfolio funds to India, he said.

    This, if anything, is an obvious signal that domestic mom-and-pop investors are getting swayed by euphoria rather than fundamentals.

    “There is an entire industry working to first build and then maintain this mood,” writes economics commentator Vivek Kaul in a piece for Mumbai Mirror newspaper. This includes investment bankers, analysts at stock brokerages and fund managers, he says.

    The frenzy is fun, says Mr Kaul, and a game of perceptions and hype, but “not for turning a modest investment into lasting financial security”.

    But Indian investors do not appear to be in a mood to listen.

    With companies such as Walmart-backed PhonePe, India’s largest mobile telecoms giant Jio and unicorns [tech start-ups valued at over $1bn] such as Groww and Meesho hitting the markets in the coming months, India’s IPO party is likely to continue, at least for some more time.

    Follow BBC News India on Instagram, YouTube, X and Facebook.


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  • Samsung’s Frame Pro has hit a new all-time low for Prime Day

    Samsung’s Frame Pro has hit a new all-time low for Prime Day

    Samsung’s 65-inch Frame Pro TV is around $1,797.99 ($402 off) — a new all-time low — at Amazon and Best Buy during Amazon’s Prime Big Deal Days. The 75-inch model is around $2,197.99 ($1,400 off) at Amazon and Best Buy, which is also its…

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  • I test robot vacuums for work and my favorite one ever is $300 off – for a few more hours

    I test robot vacuums for work and my favorite one ever is $300 off – for a few more hours

    Maria Diaz/ZDNET

    Follow ZDNET: Add us as a preferred source on Google.


    I’ve tested dozens of robot vacuums, and it’s rare that I stick with only one. Yet I’ve been using the Ecovacs Deebot X11 OmniCyclone for over a month, and I’m in love….

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  • The Women Artists Who Found Freedom in Old Age

    The Women Artists Who Found Freedom in Old Age

    In 1982, the Museum of Modern Art staged the first-ever major retrospective dedicated to the work of Louise Bourgeois. She was 70 years old. The overdue exhibition was intended to solidify Bourgeois’s…

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  • Film aims to show how King Charles' once-mocked views on nature became mainstream – Reuters

    1. Film aims to show how King Charles’ once-mocked views on nature became mainstream  Reuters
    2. King promotes ‘deeply personal’ mission in documentary  The Telegraph
    3. King Charles to star in documentary as he shares stark warning  HELLO! Magazine

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