Blog

About the Role

Are you passionate about digital brands? If yes, you should read on:

Coches.net, Motos.net  and Milanuncios marketing team is seeking the position of Head of Growth Marketing.

You will play a key role in building the best Motor marketplace in Spain. Our mission is to make buying and selling vehicles a great experience for everyone. The automotive market is going through extremely interesting changes, which means exciting times for our marketplace and exciting times for you!

As Head of Growth Marketing, you’ll drive our entire acquisition engine: from full-funnel paid strategy to cross-channel synergies, while deeply understanding how users move through a marketplace and make decisions.

Reporting directly to the CMO and sitting on the Marketing Leadership Team, you’ll lead a team that runs best-in-class acquisition campaigns across Paid Social, SEM, Programmatic, YouTube, and App marketing, with one eye on creative optimization and the other on hard business impact.

This is not just about managing channels, it’s about understanding e-commerce and marketplace buyer journeys, connecting paid, owned, and earned media, and turning automation and AI into competitive advantages. You’re someone who can zoom in on performance metrics, zoom out to see growth levers across the funnel, and is always experimenting, learning, and staying ahead of what’s next.

Key Responsibilities

1. Full-Funnel Growth & Media Strategy

• Lead all acquisition channels: Paid Social (Meta, TikTok, Snap), SEM, Programmatic, YouTube, and App Campaigns.
   

• Build and execute full-funnel strategies, from prospecting to retargeting, and understand how to balance short-term conversion with long-term growth.
   

2. Performance, Measurement & Incrementality

• Own budget planning, forecasting, and ROI accountability for paid media.
   

• Implement advanced measurement approaches including incrementality testing, geo-holdouts, and MTA.
   

3. Creative & Conversion Optimization

• Drive creative testing roadmaps that align message, format, and funnel stage.
   

• Work with content teams to ship high-velocity, high-performing creative with learnings embedded in every iteration.
   

• Test and refine landing pages, app store assets, and conversion journeys in partnership with Product & CRM.
   

4. Automation & AI-Driven Execution

• Push the boundaries of platform automation (Meta Advantage+, Google PMAX, app campaign AI) and constantly test new features and tools.
   

• Identify emerging technologies (e.g., creative AI testing, predictive bidding, auto-scaling budgets) to stay ahead of the curve.
   

• Create scalable processes that balance growth ambition with operational excellence.
   

5. Cross-Channel Synergies & Funnel Integration

• Connect SEM and SEO strategies to dominate high-intent search and organic visibility.
   

• Ensure full alignment between paid efforts and owned channels (on-site, CRM, app) and earned assets (social, influencers, PR).
   

6. Marketplace & Business Growth Mindset

• Apply an e-commerce and marketplace lens to performance, understanding how to grow both supply and demand, and optimize acquisition quality by segment

What We’re Looking For

Must-Haves

• 7+ years of experience in growth and performance marketing, specializing in paid digital acquisition, including at least 2 years in a comparable leadership role managing a team.
   

• Mastery of Paid Social, SEM, Programmatic, App Marketing, and full-funnel strategy.(Paid social expertise is a must have)
   

• Strong grasp of e-commerce or marketplace buyer journeys and platform mechanics.
   

• Deep experience with creative testing, funnel optimization, and automation tools.
   

• Strong analytical skills and proven success with incrementality, LTV/CAC modeling, and forecasting.
   

• Obsession with staying current on AI, growth tools, trends, and innovations in marketing tech.
   

• Excellent cross-functional collaboration and communication skills.
   

• Fluent English, both written and spoken.
   

Nice-to-Have

• Experience in two-sided marketplaces or fast-scaling consumer platforms.
   

• Familiarity with ASO, app attribution tools (e.g., AppsFlyer), and SEO strategy.
   

• Experience in connecting performance media with brand, content, and community initiatives.

What We Offer

• A high-impact role shaping the growth engine of a digital marketplace.
   

• Full ownership of paid growth strategy and a seat at the marketing leadership table, reporting to the CMO.
   

• An ambitious, collaborative team working at the intersection of performance, product, and data.
   

• Competitive compensation package including salary and performance bonus.

• Flexible working model and generous benefits designed to support your wellbeing and growth.
   

This is your role if you:

• Love numbers as much as storytelling
   

• Thrive in high-growth, high-autonomy environments
   

• Wake up thinking about creative tests, AI tools, and what’s next in paid media
   

Additional information

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive Base Salary.
• Participation in our Short Term Incentive plan (annual bonus).
• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon – well why not! just make sure you have internet connection!
• A 24/7 Employee Assistance Program for you and your family, because we care.
• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!

Company description

We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month.

We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less.

Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.

We are looking for a Senior Salesforce Engineer (d/f/m) to help shape the future of CRM and Billing platform of Kleinanzeigen used by millions of people every month. You will be part of a skilled and agile engineering team focused on improving processes used by customer-centric Sales and Service departments that are exploring growth opportunities in the market.

What You’ll Do

• Develop & enhance inhouse Salesforce CRM and Billing platforms for Kleinanzeigen, ensuring high-quality user experiences.

• Write clean, maintainable, and scalable code using Apex and modern Salesforce unmanaged-package structure.

• Architect and implement new features, test major features, ensuring bugs are identified early and requirements are delivered.

• Collaborate with cross-functional teams (backend, product, UX) to define and deliver innovative solutions.

• Ensure code quality through unit tests, integration tests, and continuous deployment practices.

• Stay up to date with the latest Salesforce features, frameworks, and best practices, keep your knowledge fresh by earning Salesforce certificates.

Who You Are

• Demonstrable experience and certification in Salesforce development.

• Lightning components and LWC development

• Experience with Git, SFDX and Salesforce packaging

• Experience in working on integrations (REST/SOAP web services)

• Experience in an Agile environment, collaborating closely with designers, product managers, and backend engineers and using continuous integration tools such as GitHub Actions

• A strong product mindset—you care about user experience and performance.

• Fluent in English (our working language).

Bonus Points

• Experience with CPQ and financial systems for invoicing, reporting is a plus

• Be a technical sparring partner for the organisation to help the business build efficient and effective requirements.

• You are Hardworking, Curious and Positive!

• You enjoy mentoring and knowledge-sharing.

Additional information

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive Base Salary.
• Participation in our Short Term Incentive plan (annual bonus).
• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon – well why not! just make sure you have internet connection!
• A 24/7 Employee Assistance Program for you and your family, because we care.
• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!

Company description

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories – from children’s supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.

We are looking for an Entrepreneur in Residence / Senior Business Lead (d/f/m) – B2B SaaS Solutions with a strong entrepreneurial mindset to lead the launch and scaling of an advanced dealer software tool at mobile.de.

At mobile.de, we are building more than software – we’re creating the operating system of the modern dealership. 

Join mobile.de as the driving force behind our next strategic B2B SaaS venture. In this founder-style role, you’ll take full ownership of a high-impact dealer software product – from go-to-market to scaling – and shape the future of digital sales infrastructure for Germany’s car dealers.

You will report to the Director New Transactions Businesses.

This is a hybrid position based in Berlin, Charlottenburg, offering flexibility to work both remotely and in-office.

Your Mission & Responsibilities

As the Entrepreneur in Residence for a key dealer software product from our portfolio, you will have a direct contribution to one of mobile.de‘s key strategic pillars. You will help mobile.de further strengthen its position in the market and help dealerships further digitise and automate their point-of-sales processes, and ultimately improving their business efficiency.

Venture Building & Business Ownership

• Define and own the end-to-end business strategy and execution for the tool — from initial roll-out to nationwide scale-up.

• Develop a compelling go-to-market strategy tailored to dealer segments and regional needs.

• Identify growth levers across sales, product adoption, and market expansion.

Cross-functional Team Leadership

• Build and lead a high-impact team across product, operations, marketing, tech, and sales to ensure a smooth and efficient market entry.

• Act as the central business owner — aligning goals across departments, translating strategy into action and monitoring key KPIs.

• Ensure dealer feedback and market learnings are rapidly integrated into product development.

Strategic Influence & Customer Impact

• Represent the product internally and externally — driving alignment with senior leadership and external partners.

• Use insights and data to continuously evolve the product strategy, and dealer experience and engagement.

• Help our customers digitize their operations and improve profitability at scale.

What You Bring to Our Team

• A deep understanding of the German automotive market and the needs of car dealerships.

• 6-8+ years in B2B SaaS leadership, venture building, or business management (preferably in automotive or related industries)

• Proven success in launching and scaling tech products in the DACH market.

• Strong understanding of car dealership workflows, tools, and digitization challenges.

• Data- and customer-driven thinking with the ability to balance short-term delivery and long-term vision.

• Skilled in leading cross-functional teams with a strong operational and strategic mindset in dynamic, high-growth environments.

• Hands-on mentality with a strong bias toward ownership, impact, and entrepreneurial drive

• Entrepreneurial spirit and ownership mindset — you think and act like a founder.

• Fluent in German and English, both written and spoken.

Additional information

Working at mobile.de comes with its perks! Enjoy the following benefits:

• Recharge with 28 days of paid time off.
• Stay mobile with a €50 monthly transportation/mobility allowance.
• Keep growing with a development budget and access to coaching.
• Family first – enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave.
• Learn anytime, anywhere with our online and offline library.
• Get rewarded with an attractive base salary and participation in our annual incentive plans.
• Work from anywhere – up to 20 days per year from wherever you feel most productive.
• Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family.

Company description

Founded in 1996, mobile.de disrupted the status quo of buying and selling cars as the first online vehicle marketplace.

Today, we are Germany’s largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e-bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a “one-stop shop”, mobile.de’s offering includes financing and leasing solutions in addition to buying and selling – and we will not stop innovating. If you are driven by an eagerness to learn and a passion for collaboration then we should get to know each other.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply.

What we offer

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Embracing AI: We’re at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.

Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).