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  • Superbright ‘Comet Lemmon’ gets its tail temporarily torn to pieces by solar wind

    Superbright ‘Comet Lemmon’ gets its tail temporarily torn to pieces by solar wind

    A striking new photo of the superbright “Comet Lemmon” (C/2025 A6) shows the partial remains of its sizeable tail, shortly after the ethereal limb was temporarily torn apart by the sun. The cosmic shredding occurred just a few days before the…

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  • New AI-driven approach identifies treatments to reprogram and destroy cancer stem cells

    New AI-driven approach identifies treatments to reprogram and destroy cancer stem cells

    Scientists at University of California San Diego have developed a new approach to destroying cancer stem cells – hard-to-find cells that help cancers spread, come back after treatment and resist therapy. The new approach, which…

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  • Anthropic Brings Claude Code to the Cloud and Mobile

    Anthropic Brings Claude Code to the Cloud and Mobile


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  • Meet Saatchi & Saatchi’s New CSO

    Meet Saatchi & Saatchi’s New CSO

    Creative Salon: Congratulations on the promotion, Sam. What skills do you feel a modern CSO needs to offer? 

    Sam Wise: Strong perspective on the future, willingness to be in a learning mindset

    You’ve spent 12 years on the planning team at…

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  • Scientists discover first direct evidence that slivers of ‘proto-Earth’ may survive today

    Scientists discover first direct evidence that slivers of ‘proto-Earth’ may survive today

    Fragments of the hellish, lava-covered “proto-planet” that existed before Earth 4.5 billion years ago have survived unaltered in ancient rocks, groundbreaking new research reveals.

    The fragments contain telltale potassium signatures not seen in…

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  • India’s winning streak ends with loss to Iran

    India’s winning streak ends with loss to Iran

    Iran’s persistence paid off in the 64th minute. Melika Motevaliitaher floated in a precise cross from the right, and India’s backline switched off.

    An unmarked Zahra Ghanbari rose to head against the crossbar. The ball fell kindly for Sara…

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  • Significant OS Benefit With Enzalutamide Plus Leuprolide for Biochemically Recurrent Prostate Cancer

    Significant OS Benefit With Enzalutamide Plus Leuprolide for Biochemically Recurrent Prostate Cancer

    By The ASCO Post Staff
    Posted: 10/21/2025 11:00:00 AM

    Last Updated: 10/21/2025 10:59:05 AM

    Enzalutamide in combination with leuprolide demonstrated a significantly longer overall survival than either leuprolide or…

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  • Lenovo Unlocks New Level of Productivity and Creativity with Copilot+ PCs Powered by AMD Ryzen™ AI Processors

    Lenovo Unlocks New Level of Productivity and Creativity with Copilot+ PCs Powered by AMD Ryzen™ AI Processors

    Lenovo™ unveiled its new generation of ThinkCentre™ desktop next-gen AI PCs powered by AMD Ryzen™ AI 300 Series processors with up to 50 TOPS of integrated NPU capability: the streamlined ThinkCentre neo 55a Gen 6 all-in-one (AIO), the…

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  • Forget SEO. Welcome to the World of Generative Engine Optimization

    Forget SEO. Welcome to the World of Generative Engine Optimization

    This holiday season, rather than searching on Google, more Americans will likely be turning to large language models to find gifts, deals, and sales. Retailers could see up to a 520 percent increase in traffic from chatbots and AI search engines this year compared to 2024, according to a recent shopping report from Adobe. OpenAI is already moving to capitalize on the trend: Last week, the ChatGPT maker announced a major partnership with Walmart that will allow users to buy goods directly within the chat window.

    As people start relying on chatbots to discover new products, retailers are having to rethink their approach to online marketing. For decades, companies tried to game Google’s search results by using strategies known collectively as search engine optimization, or SEO. Now, in order to get noticed by AI bots, more brands are turning to “generative engine optimization,” or GEO. The cottage industry is expected to be worth nearly $850 million this year, according to one market research estimate.

    GEO, in many ways, is less a new invention than the next phase of SEO. Many GEO consultants, in fact, came from the world of SEO. At least some of their old strategies likely still apply since the core goal remains the same: anticipate the questions people will ask and make sure your content appears in the answers. But there’s also growing evidence that chatbots are surfacing different kinds of information than search engines.

    Imri Marcus, chief executive of the GEO firm Brandlight, estimates that there used to be about a 70 percent overlap between the top Google links and the sources cited by AI tools. Now, he says, that correlation has fallen below 20 percent.

    Search engines often favor wordiness—think of the long blog posts that appear above recipes on cooking websites. But Marcus says that chatbots tend to favor information presented in simple, structured formats, like bulleted lists and FAQ pages. “An FAQ can answer a hundred different questions instead of one article that just says how great your entire brand is,” he says. “You essentially give a hundred different options for the AI engines to choose.”

    The things people ask chatbots are often highly specific, so it’s helpful for companies to publish extremely granular information. “No one goes to ChatGPT and asks, ‘Is General Motors a good company?’” says Marcus. Instead, they ask if the Chevy Silverado or the Chevy Blazer has a longer driving range. “Writing more specific content actually will drive much better results because the questions are way more specific.”

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  • Netflix (NFLX) earnings Q3 2025

    Netflix (NFLX) earnings Q3 2025

    Thomas Fuller | SOPA Images | Lightrocket | Getty Images

    Netflix is due to report third-quarter earnings after the closing bell Tuesday.

    The streaming service is no longer offering investors quarterly subscriber updates, but Wall Street will be keen to hear how recent price hikes and the platform’s growing advertising tier are faring — especially as businesses across all sectors grapple with consumers tightening their purse strings.

    Here’s what Wall Street expects for the company’s most recent quarter: 

    • Earnings per share: $6.97, according to LSEG
    • Revenue: $11.51 billion, according to LSEG

    Netflix posted major earnings beats for the first and second quarter of the year. The company noted that revenue gains in the first half of the year were due to higher subscription prices, an increase in ad revenue and more member sign-ups.

    “Q3 saw Netflix making progress on a number of non-core initiatives including podcasts, physical locations, and games,” Mike Proulx, vice president and research director at Forrester, said in a statement. “But will Netflix find itself spread too thin as it advances a diversification strategy? Consumers choose Netflix because of its quality content. If the company goes too broad to become all things entertainment, it risks diluting its core.”

    This story is developing. Please check back for updates.

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