Bacon and ham sold in the UK should carry cigarette-style labels warning that chemicals in them cause bowel cancer, scientists say.
Their demand comes as they criticise successive British governments for doing “virtually nothing” to reduce the…
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Afridi opposes drone strikes, military ops
PESHAWAR:Khyber-Pakhtunkhwa Chief Minister Muhammad Sohail Afridi told a…
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Halo: Campaign Evolved is a gorgeous remake that debuts on PS5 and Xbox in 2026
Halo Studios has created something special for the 25th anniversary of Halo next year. Halo: Campaign Evolved is a full remake of the original Combat Evolved that launched alongside Microsoft’s first Xbox console in 2001. It has a fully rebuilt…
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Without Jupiter, Earth may have spiraled into the sun long ago
Jupiter was shaping Earth’s fate before our planet even existed, carving gaps in the early solar system that kept its building blocks from plunging into the sun, a new study finds.
Led by scientists at Rice University in Houston, the study…
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Antonsen wins all-Danish badminton duel against Axelsen to secure semi-final birth
Anders Antonsen refused to give an inch against compatriot Viktor Axelsen on Friday (24 October), fighting back from a dropped game to beat the two-time Olympic badminton champion 21–15, 17–21, 21–12 in a thrilling quarter-final showdown at…
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The Trade Desk stock falls after Amazon offers free DSP testing
Investing.com — The Trade Desk Inc. (NASDAQ: TTD) stock fell 3% Friday afternoon following an Adweek report that Amazon is offering agencies free head-to-head testing of its demand-side platform (DSP) against competitors.
According to the report, which cited a pitch deck and sources familiar with the matter, Amazon is approaching agencies with an offer to fund comparative tests between its DSP and rival platforms, including covering costs for competitors’ ad inventory, technology, and media measurement tools. The proposed tests would run dual campaigns for 4-6 weeks with equal budgets allocated to both Amazon’s DSP and the competing platform.
In the leaked presentation slides, Amazon described the testing program as “designed to empirically demonstrate the performance of Amazon DSP versus other DSPs” and an “opportunity to evaluate and optimize your programmatic advertising strategy through a controlled test with comprehensive analysis.”
The Trade Desk, which operates one of the leading independent demand-side platforms in the digital advertising ecosystem, appears to be facing increased competitive pressure from Amazon’s aggressive expansion in the advertising technology space.
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Catch up on FP1 as Charles Leclerc goes fastest in Mexico and nine rookies take to the track
Charles Leclerc led the way in Free Practice 1 for the Mexico City Grand Prix, going fastest ahead of Kimi Antonelli.
Leclerc’s 1m 18.380s put him at the top of the pile by 0.107s from Mercedes driver Antonelli, in a session that saw nine of the…
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Lower Baseline BMI Predicts Weight Loss At 6 Months With Liraglutide
Lower baseline body mass index (BMI) and early weight loss at 3 months with liraglutide (Victoza, Saxenda) were correlated to significant weight reductions, according to results of a study published in BMC Endocrine Disorders. The study authors…
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70-Million-Year-Old Dinosaur Egg Found Intact in Argentina
A 70-million-year-old dinosaur egg found in Patagonia, Argentina, is astonishing scientists with its nearly perfect condition. Credit: Meridas / Wikimedia Commons / CC BY-SA 4.0 (Illustrative Picture. Original Picture inside the… Continue Reading
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The Android-powered Boox Palma 2 Pro fits in your pocket, but it’s not a phone
Softly talking about the Boox Palma 2 Pro
For years color E Ink was seen as a desirable feature, which would make it easier to read…
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