Halo Studios has created something special for the 25th anniversary of Halo next year. Halo: Campaign Evolved is a full remake of the original Combat Evolved that launched alongside Microsoft’s first Xbox console in 2001. It has a fully rebuilt…
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What’s in Reagan advert that caused US-Canada trade talks to collapse?
Getty ImagesThe radio address made by former President Ronald Reagan focused on the impact of tariffs US President Donald Trump halted all trade negotiations with Canada earlier this week over an advert in which former President Ronald Reagan says…
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Sindh warns of 20,000 polio cases if campaign falters
KARACHI:The Sindh Emergency Operations Centre (EOC) has cautioned that…
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Without Jupiter, Earth may have spiraled into the sun long ago
Jupiter was shaping Earth’s fate before our planet even existed, carving gaps in the early solar system that kept its building blocks from plunging into the sun, a new study finds.
Led by scientists at Rice University in Houston, the study…
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The MMA phenom
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In a display of dominance that transcends sport, Pakistan’s undefeated mixed martial arts phenom Rizwan Ali extended his professional record to 11-0…
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Journal of Medical Internet Research
Introduction
Attention-deficit/hyperactivity disorder (ADHD) is a neurodevelopmental disorder characterized by persistent inattention, impulsivity, and hyperactivity, significantly impacting daily functioning [,]. Currently, the diagnosis of ADHD…
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Antonsen wins all-Danish badminton duel against Axelsen to secure semi-final birth
Anders Antonsen refused to give an inch against compatriot Viktor Axelsen on Friday (24 October), fighting back from a dropped game to beat the two-time Olympic badminton champion 21–15, 17–21, 21–12 in a thrilling quarter-final showdown at…
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The Trade Desk stock falls after Amazon offers free DSP testing
Investing.com — The Trade Desk Inc. (NASDAQ: TTD) stock fell 3% Friday afternoon following an Adweek report that Amazon is offering agencies free head-to-head testing of its demand-side platform (DSP) against competitors.
According to the report, which cited a pitch deck and sources familiar with the matter, Amazon is approaching agencies with an offer to fund comparative tests between its DSP and rival platforms, including covering costs for competitors’ ad inventory, technology, and media measurement tools. The proposed tests would run dual campaigns for 4-6 weeks with equal budgets allocated to both Amazon’s DSP and the competing platform.
In the leaked presentation slides, Amazon described the testing program as “designed to empirically demonstrate the performance of Amazon DSP versus other DSPs” and an “opportunity to evaluate and optimize your programmatic advertising strategy through a controlled test with comprehensive analysis.”
The Trade Desk, which operates one of the leading independent demand-side platforms in the digital advertising ecosystem, appears to be facing increased competitive pressure from Amazon’s aggressive expansion in the advertising technology space.
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Catch up on FP1 as Charles Leclerc goes fastest in Mexico and nine rookies take to the track
Charles Leclerc led the way in Free Practice 1 for the Mexico City Grand Prix, going fastest ahead of Kimi Antonelli.
Leclerc’s 1m 18.380s put him at the top of the pile by 0.107s from Mercedes driver Antonelli, in a session that saw nine of the…
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Lower Baseline BMI Predicts Weight Loss At 6 Months With Liraglutide
Lower baseline body mass index (BMI) and early weight loss at 3 months with liraglutide (Victoza, Saxenda) were correlated to significant weight reductions, according to results of a study published in BMC Endocrine Disorders. The study authors…
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