The waning hours of Amazon Prime Day—or Prime Big Deal Days—are the star of the show right now, but maybe you want to go shopping somewhere else. Whatever your reasoning, fear not! Plenty of other stores, big and small, are hosting sales alongside Amazon through the end of today. Everything below is hand-tested by WIRED, and doesn’t have to be bought on Amazon. You do you.
If you want to take a gander at the rest of our Amazon Prime Day coverage, updated through the end of the event tonight at 11:59 am ET, you can find it all right here.
Updated October 8, 2025: We’ve added new deals from Slumber Cloud and The Company Store.
WIRED Featured Deals:
Cozy Earth: Up to 25 Percent Off Sitewide—Use Code WIRED
Ask almost anyone on the WIRED Reviews team about their opinion on Cozy Earth, and it’ll be positive. The company makes supremely soft, silky, and comfortable bamboo products, ranging from bedding and linens to pajamas and hoodies. The Cozy Days sale means you can save up to 25 percent off nearly everything on the website.
Cozy Earth
Bamboo Sheet Set
This super-soft sheets feel like melted butter, and they’re warm without being stifling.
Cozy Earth
Women’s Bamboo Stretch-Knit Long Sleeve Pajama Set
We can’t guarantee sweet dreams, but we feel strongly that these pajamas will give you a fighting chance.
Backcountry 70 Percent Off Flash Sale
Backcountry is offering up to 70 percent off select outdoor gear and apparel. The sale includes biking, skiing, and climbing gear.
Smartwool Merino Classic Long-Sleeve
This is in our roundup of the best base layers.
Cotopaxi
Alivio Down Jacket
This surprisingly soft, warm cropped jacket is in our guide to puffer jackets.
Best Buy’s Techtober Sale
Want some great deals on tech gear but are avoiding Jeff Bezos? Best Buy might not be much better, spiritually, but the retailer is offering a few deals during its Techtober sale that we haven’t seen elsewhere. Techtober lasts until Sunday.
Apple
Watch Ultra 2
Look, I don’t think this watch is worth it anymore because it doesn’t have satellite comms, but it is on sale!
Bookshop.org Anti-Prime Sale: Free Shipping
It’s easy to buy books from big-box stores, but Bookshop.org helps support authors and local bookstores. Right now, you can get free shipping on all orders during its Anti-Prime Sale. You can check out popular books here, or might I recommend Everything Is Tuberculosis by John Green? (I just started it and I had to force myself to put it down until the weekend.)
Solo Stove Two-Day Sale
Solo Stove makes a lot of solid gear, including pizza ovens and its well-known fire pits. Right now, nearly everything is on sale, and it’s a great time to pick something up ahead of the colder and cozier months.
Solo Stove
Bonfire 2.0
Our favorite fire pit is portable enough to take to the beach, but large enough to cozy up a crowd in your backyard.
Solo Stove
Pi Prime Pizza Oven
The best gas pizza oven is a solid, stylish option for anyone OK with forgoing wood cooking.
Chirp Wheel XR (3-pack) for $104 ($26 off)
The Chirp Wheel XR helped our tester Hannah Singleton with her tech neck woes. You’ll get multiple different sizes with the three- or four-pack, which are specially designed to help work out kinks and tension in various points of your body. It’s important to start slowly, ease into it, and only use the wheel for small amounts of time to start. But now that she’s had practice, Singleton says she can’t imagine living life without her Chirp wheels.
Lelo: Up to 40 Percent Off + Free Gift
We like a lot of Lelo sex toys here at WIRED, and many of them are discounted for the store’s “Prime Time for Pleasure” sale. There are options for all sorts of bodies and partner situations, and purchases over $199 get a free Sona 2 Travel vibrator.
The best suction toy is intuitive and powerful—if you want it to be. Best of all, it’s quiet.
Brooklinen Big Deals: 15 Percent Off Sitewide
Brooklinen makes darn fine bedding and linens, and right now the whole site is 15 percent off. Similar to Cozy Earth, everyone on the WIRED Reviews team has great things to say about the Brooklinen gear they’ve tested. Here are some of our faves.
Brooklinen
Luxe Sateen Core Sheet Set
These soft sheets are silky and slick while still remainin warm.
Brooklinen
Organic Cotton Sheets
These crispy organic sheets feel similar to a hotel, too, with a breathable finish that won’t overheat you.
Brooklinen
All-Season Down Comforter
This down comforter has that classic hotel feeling and warmth without too much weight.
Brooklinen
Down Pillow
If you want a good down pillow, then Brooklinen’s Down Pillow is the best at still holding a shape compared to others we tested.
Slumber Cloud Fall Sale: 20 Percent Off
Slumber Cloud makes some of my all-time favorite cooling bedding, including fantastic cooling sheets and even a cooling travel pillow. You can shop up to 20 percent off the site right now for its fall sale.
Slumber Cloud
Performance Tencel Sheet Set
This is our favorite set of cooling sheets, thanks to the silky Tencel lyocell and phase change material fibers that draw heat away from your body.
Slumber Cloud
UltraCool Travel Pillow
This cooling travel pillow is nice and squishy, and the cover comes with handles to make it easy to tote around.
The Company Store Comfort Days Sale: 25 to 40 Percent Off Sitewide
The Company Store makes a ton of fantastic bedding, from sheets for every season to luxe down comforters and even a great Serene Foam mattress topper. (Serene foam is like memory foam, but traps less heat, so you’ll love this if you want a softer bed.) The shop is running a sitewide sale of 25 percent off orders over $100 (use code COMFORT25), and some items, like the fantastic linen sheets, are 40 percent off.
The Company Store
Legends Hotel Washed Linen Sheet Set
These linen sheets have a nice weight to them, but still deliver on great breathability that keep these sheets nice and cool. These sheets are 40 percent off, which will apply in-cart.
The Company Store
Legends Luxury Luxe Velvet Flannel Sheets
The Company Store’s latest line of velvet-textured flannel feels incredible to sleep on on a chilly night. Each piece is sold individually, so you can pick and choose how much flannel you want on your bed.
The Company Store
Serene Foam Memory Foam Topper
This mattress topper uses Serene foam, which has microscopic air capsules to address the heat retention and firmness problems of memory foam while keeping the same plush, pressure-relieving feel. Our memory foam tester loves it.
The Company Store
Legends Hotel Premium Alberta Down Medium Warmth Comforter
The RDS-certified, hypoallergenic Legends Hotel Premium Alberta down comforter still sports the crisp, fluffy, high-end-hotel feel we expect and love from The Company Store.
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