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Samsung Electronics (KOSE:A005930) shares have been on a strong run, delivering a 21% gain over the past month with year-to-date returns approaching 83%. Investors are watching closely for hints of what might fuel its next move.

See our latest analysis for Samsung Electronics.

After surging nearly 22% in the last month, Samsung Electronics is riding a wave of renewed optimism, with its share price building strong momentum this year. Notably, the 12-month total shareholder return sits at 69%, outperforming many global peers and reinforcing a sense that market confidence in Samsung’s strategy and growth prospects is picking up.

If Samsung’s run has you thinking about what else could be on the rise, now is the perfect time to discover See the full list for free.

With shares already up sharply and optimism running high, the big question is whether Samsung is still trading at an attractive value or if the market has already priced in its next chapter of growth. Could this be a real buying opportunity?

Samsung Electronics’ most popular narrative suggests its shares still trade below a fair value estimate, compared with the most recent close. This sets up a compelling contrast between strong recent returns and the valuation outlook that follows.

Leadership in advanced semiconductor technologies and high-performance memory is driving customer wins, higher margins, and expanding Samsung’s presence in new and existing markets. Diversification into premium products, AI-powered devices, and high-margin sectors is supporting resilient profitability and reducing revenue cyclicality.

Read the complete narrative.

Want to know what bold forecasts are hiding behind this bullish price tag? The narrative hints at strong growth assumptions, shifting margins, and future profits more typical for market leaders. Uncover which aggressive projections are setting the bar for Samsung’s ambitious fair value. Dive into the full narrative to see what could be driving the optimism.

Result: Fair Value of ₩105,207 (UNDERVALUED)

Have a read of the narrative in full and understand what’s behind the forecasts.

However, persistent geopolitical tensions or tougher competition in semiconductors could disrupt Samsung’s stride. This could make the bullish outlook more challenging to achieve.

Find out about the key risks to this Samsung Electronics narrative.

While one method suggests Samsung is undervalued, its current price-to-earnings ratio stands at 22.8 times, higher than the peer average of 19.7 times but just below the broader Asian tech industry’s 23.4 times. The fair ratio estimate sits at 31.6 times, hinting there is room to run if the market agrees with optimistic growth assumptions. Are investors willing to pay up, or is caution about competition and future growth starting to creep in?

See what the numbers say about this price — find out in our valuation breakdown.

If you see things differently or want to dig deeper into the numbers, you can build your own Samsung Electronics story in just a few minutes. Do it your way

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Samsung Electronics.

Smart investors always hunt for fresh opportunities before everyone else. Don’t sit on the sidelines when new trends and high-potential stocks could be in your hands.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include 005930.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

When Maheen found a brand-new Dyson Airwrap for the bargain price of £260 on the resale website Vinted, she was thrilled. The seller’s reviews were all five-star, and she trusted in the buyer-protection policy should something go wrong.

Sold new, an Airwrap costs between £400 and £480, but Maheen did not suspect anything was amiss. “I had used Vinted many times and it was simple and straightforward. Nothing had ever gone wrong,” she says.

However, after two weeks – and about four uses – she spotted a problem. “I noticed the wire began to smoke and the product seemed unsafe,” she says. Maheen contacted Dyson and was told to send in the Airwrap.

Its response confirmed her fears. “I got a letter from [Dyson] confirming the product was counterfeit. It was unsafe and they wouldn’t return it to me,” she says.

Maheen’s experience is far from unique. Almost two-fifths (37%) of Britons have been scammed while buying or selling on online marketplaces such as Facebook Marketplace, eBay and Vinted, according to research from the credit reference agency Experian.

Victims of this type of crime tend to skew younger, with more than half of gen Z (58%) telling researchers they had been scammed compared with just 16% of people over the age of 55.

For almost a quarter of people losses were in the region of £51 to £100, while 13% had lost more than £250. A small number said the scam had cost them between £501 and £1,000.

The most common type of scam respondents encountered – being sent fake or counterfeit products (34%) – is the one Maheen fell prey to. Next up was requests to pay off-platform (31%), and items never arriving after payment (22%).

What the scam looks like

It looks like the legitimate item and the description suggests it is – more than half of scam victims (51%) told Experian they only realised they had been scammed once their item was delivered and turned out to be fake, or failed to arrive.

Photos may be low resolution or look too good – like a catalogue photo – because they have been taken from other websites.

The price will be less than you would expect and if you start asking questions the seller may try to rush you into a purchase and may ask you to pay them outside the Vinted platform.

What to do

Always review a seller’s profile closely and read customer reviews before purchasing an item on a marketplace. Try to obtain as much information about the product as possible before buying – for instance, ask the seller to send a video of the product. To protect yourself, stick to secure payment methods and avoid bank transfers.

If the worst happens, report the incident to the marketplace and ask for a refund. They may ask for screenshots of messages and the details of the seller or buyer, plus any bank transfer details.

Maheen was outside the Vinted two-day buyer protection window, but assumed she would get her money back because the product was dangerous. However, she found that it “was really hard to talk to someone”.

She says: “It felt like I was talking to a bot.”

With Guardian Money’s help, she has now got her money back.

A Vinted spokesperson said: “The vast majority of transactions on Vinted take place without issue, and our teams work hard to ensure a smooth trading experience for all our Vinted members.

“When a dispute does occur between a buyer and a seller, we will mediate, working closely with our delivery partners and potentially asking for additional information or evidence, before issuing a final decision.”

If appealing to the marketplace directly goes nowhere, there are other things you can do.

If you used a debit card ask your bank to make a chargeback claim. Alternatively, if you paid by credit card, try a section 75 claim – this is only an option if you have spent more than £100. If you paid by bank transfer it is more complicated, but you may be entitled to a refund under new fraud refund protections.