Blog

This year marks an important milestone for BESTSELLER. The company was founded in 1975, when Merete Bech Povlsen and Troels Holch Povlsen opened their first store in Ringkøbing, Denmark. Half a century later, what began as a single store has grown into the BESTSELLER we know today.

One shop has expanded into more than 2,800 stores worldwide. One shop assistant in Ringkøbing has become 25,000 colleagues across 90 countries. And in 2025, BESTSELLER – named after acquiring a store in Aarhus in 1980 – celebrates its 50th anniversary as a Danish fashion company.

“This has been a special year for us, as we celebrate reaching a milestone none of us could have imagined when the first shop opened in 1975. Since then, BESTSELLER has been defined by the people who work here. It is through the values, passion, dedication, and integrity our colleagues embody that we have succeeded. They deserve the greatest thanks,” says Anders Holch Povlsen, CEO and owner of BESTSELLER.

In the 2024–2025 financial year, BESTSELLER’s revenue grew by seven percent, reaching 38 billion DKK – the highest in the company’s history. Pre-tax profit increased by 10 percent to 5.9 billion DKK compared with the previous financial year. BESTSELLER’s total tax contribution amounts to 8.7 billion DKK.