Berlin, 13 October 2025 – GP Bullhound acted as the exclusive financial advisor to IMPECT, a global SportsTech data and analytics platform, on its acquisition by Catapult Group International Limited (ASX:CAT), a leading Australian sports performance technology company.
Catapult will acquire 100% of IMPECT for up to €78 million and raise A$130 million underwritten institutional equity placement to finance the transaction and further strategic M&A.
Founded in Germany in 2014, IMPECT is a pioneer in football analytics, known for its proprietary Packing® metric, and provides scalable, technology-first solutions that deliver deep tactical insights and advanced contextual data. Its products are used by more than 150 professional clubs across 25+ countries, enabling advanced scouting and tactical decision-making.
Together, Catapult and IMPECT are building the future of sports performance technology – combining video, tactical, and performance data into a single, unified analytics ecosystem that enhances how teams approach player recruitment, tactical analysis, and performance optimization.
This transaction reinforces GP Bullhound’s global leadership in SportsTech and data analytics, representing its tenth transaction in 18months in this exciting subsector of tech. Most recent transactions include the the $600m sale of Urban Sports Club to Wellhub, PerfectGym to Sport Alliance, or the acquisitions of Eversports by Verdane, and BRP Systems by Nordic Capital. GP Bullhound continues to build on its strong track record advising category leaders at the intersection of sport, data, and digital innovation.
Simon Miremadi, Partner at GP Bullhound, said:
“We are thrilled and incredibly proud to have advised the IMPECT team on this landmark transaction. Stefan, Jens, Lukas, Matthias and the entire IMPECT team have built a global company at the intersection of sport, data, and technology. Catapult is the ideal partner to accelerate IMPECT’s vision, impact and reach across multiple sports.”
Stefan Reinartz, Co-founder and Managing Director of IMPECT, added:
“From the moment our founders heard the vision from Will and the team, it became clear that bringing our technology into the Catapult platform represented an opportunity to accelerate our growth, benefit from Catapult’s global scale and industry leadership, whilst maintaining our steadfast culture of innovation. We are deeply grateful to the GP Bullhound team for their outstanding partnership and unwavering commitment throughout the process – their strategic guidance, precision, and relentless execution ensured a highly competitive process and an exceptional outcome for IMPECT.”
About IMPECT
IMPECT is a leading football video and data analytics company providing advanced insights to professional clubs and federations worldwide. Founded in 2014 in Germany, IMPECT’s proprietary data model quantifies and visualizes the complexity of football, offering revolutionary tools for player evaluation and tactical analysis.
Learn more at www.impect.com.
About Catapult
Catapult (ASX: CAT) is a global leader in sports performance technology, helping athletes and teams improve performance through data, analytics, and wearable innovation. With headquarters in Australia and operations across the globe, Catapult’s products are trusted by elite teams across football, rugby, basketball, and beyond.
Visit www.catapult.com.
About GP Bullhound
GP Bullhound is a leading technology advisory firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 10 offices spanning Europe, Asia and the US.
For more information, please visit www.gpbullhound.com.
Enquiries
For enquiries, please contact:
Simon Miremadi, simon.miremadi@gpbullhound.com