Blog

  • The Princess of Wales visits Home-start Oxford to see Royal Foundation Centre for Early Childhood animations in action

    The Princess of Wales visits Home-start Oxford to see Royal Foundation Centre for Early Childhood animations in action

    The Princess of Wales visited Home-Start Oxford to meet families and volunteers, highlighting the importance of nurturing relationships between parents and young children in building lifelong social and emotional skills.

    Home-Start UK is one of…

    Continue Reading

  • Dietary index for gut microbiota, genetic risk, and incidence of breast cancer: a prospective study | Breast Cancer Research

    Dietary index for gut microbiota, genetic risk, and incidence of breast cancer: a prospective study | Breast Cancer Research

    Study design and population

    Study design and methods of UK Biobank have been reported in detail previously [17]. For this analysis, we excluded participants who did not complete the 24-hour food recall questionnaire (n = 291,290), those…

    Continue Reading

  • How to get Doja Cat skins in Fortnite v37.50 | Esports News

    How to get Doja Cat skins in Fortnite v37.50 | Esports News

    Doja Cat skins in Fortnite (Image via Fortnite’s “X” Account)

    Fortnite players with the latest update v37.50 have a new major celebrity on the island. The game has introduced an iconic rapper Doja Cat, as one of the non-playable…

    Continue Reading

  • 2025-26 NBA GM Survey: 49 questions ahead of new season

    2025-26 NBA GM Survey: 49 questions ahead of new season

    • Download the NBA App
    • Amex 2025-26 Season Preview

    The next generation of NBA stars is here.

    The reigning champs include two budding stars that are just 23 and 24 years old, as well as another starter who turns 22 in November….

    Continue Reading

  • Gaza residents flood streets in hope that Israel’s war is ending | Gaza News

    Gaza residents flood streets in hope that Israel’s war is ending | Gaza News

    Palestinians have flooded the streets of Khan Younis, Gaza, celebrating after United States President Donald Trump announced the initial phase of a ceasefire plan…

    Continue Reading

  • Happy Valley writer Sally Wainwright on ‘uplifiting’ midlife show

    Happy Valley writer Sally Wainwright on ‘uplifiting’ midlife show

    Paul GlynnCulture reporter

    BBC Pictures Rosalie Craig and Tamsin Greig on stage with electric guitarsBBC Pictures

    Rosalie Craig and Tamsin Greig play two members of the rock band

    Sally Wainwright has said she aimed to create a “uplifting” portrayal of midlife, including menopause, through the story of a female rock band…

    Continue Reading

  • Braskem unveils bio-based product innovations at K 2025

    Braskem unveils bio-based product innovations at K 2025


    Braskem’s collaboration with Dutch innovators Bottle Up and Eurobottle brings bio-based materials into practical, reusable designs.



    Braskem, a market leader in the production of biopolymers on an industrial scale, is currently at K 2025, the world’s leading trade fair for plastics and rubber in D



    üsseldorf, Germany. On the opening day, Braskem showcased a new generation of bio-based and circular product solutions aimed at accelerating the transformation of the plastics industry. Under its sustainable portfolio, Braskem is revealing product launches and partnerships that bring sustainability and innovation to life across packaging, healthcare, hygiene, and consumer goods.





    “K 2025 is the ideal platform to show how our innovations are ready for real-world application,” said Walmir Soller, VP Olefins/Polyolefins North America, Europe, and Asia. “We’re not just testing the market; we’re scaling up solutions that combine technical performance with environmental benefits.”




    New product launches



    MDO film with I’m greenTM



     bio-based PE



    Braskem introduces a new application of Machine Direction-Oriented (MDO) technology using bio-based polyethylene derived from ethanol, made with sugarcane. These films deliver enhanced stiffness, optical properties, and recyclability, enabling mono-material packaging such as flow packs, MDO labels, and stand-up pouches. The use of MDO films enables the development of structures that are more aligned with the circular economy, while still meeting performance requirements. The MDO films are developed in collaboration with Cazoolo, Braskem’s circular packaging design lab, and converter FCO Group.



    Medcol: I’m greenTM



     bio-based LDPE for healthcare



    Under the Medcol brand, Braskem presents a low-density polyethylene designed for pharmaceutical applications such as blow-fill-seal processes, like plastic ampoules with twist-off caps. The material meets regulatory requirements without additives and offers improved temperature resistance and flowability. Its updated Life Cycle Assessment study (2023) shows a carbon footprint of -2.27 kgCO



    ²e per kg, reinforcing its sustainability profile within healthcare packaging.



    I’m greenTM



     bio-based HDPE for non-wovens



    Braskem introduces the I’m greenTM bio-based high-density polyethylene specifically developed for the non-wovens market. Designed for hygiene and bi-component fiber applications such as diapers, this HDPE offers low gel levels, excellent processing stability, improved heat resistance, and great color stability. It performs well in both bi-component spunbond and mono-component spunbound processes, ensuring reliability in high-performance hygiene applications. According to a 2023 updated Life Cycle Assessment study, the material has a carbon footprint of -2.01 kgCO



    ²e per kg, underscoring its contribution to more sustainable hygiene product solutions.



    EVA 21%: ultra-soft I’m greenTM



     bio-based foam



    Braskem presents a new I’m greenTM bio-based ethylene-vinyl acetate (EVA) containing 21% vinyl acetate, offering significantly improved softness and flexibility compared to lower VA grades. This material is particularly well-suited for footwear applications, especially soles and insoles that require enhanced comfort and performance. As part of Braskem’s I’m greenT bio-based portfolio, this EVA combines functional advantages with a renewable origin, making it a sustainable alternative for high-quality consumer goods.




    Featured applications at the booth



    Polytan: a leading German manufacturer of high-performance sports surfaces, is using Braskem’s I’m greenTM



     bio-based polyethylene to bring sustainability to its advanced turf technologies. The Poligras Paris GT zero, the world’s first carbon-zero synthetic hockey turf, was prominently featured during the Paris 2024 Olympic Games, setting a new benchmark for sustainable sports infrastructure. In football, the LigaTurf Cross GT zero system offers a fully recyclable and multifunctional turf solution that supports eco-friendly organic infills and meets elite performance standards – all while helping reduce carbon emissions.



    bottle up & Eurobottle: reusable bottles made from I’m greenTM



     bio-based PE.



    bottle up, based in Amsterdam, Netherlands, offers stylish, refillable bottles designed to reduce plastic waste and lower carbon emissions using renewable materials. Eurobottle, from Dronten, Netherlands, has over 30 years of experience producing durable, reusable sports bottles



    -now completely bio-based to support a circular future.



    Together, these partners show how everyday products can combine design, durability, and climate-friendly materials.



    Veja: Veja, the French footwear and accessories brand, created a sneaker with internal layers, made with I’m greenTM



     bio-based materials. This product highlights how bio-based plastics can be seamlessly integrated into premium consumer products without compromising on design or performance.




    Strategic partnerships



    In collaboration with leading machine manufacturers, Braskem is leveraging strategic partnerships to demonstrate the performance of its polymers’ technologies across a variety of transformation processes. Live demonstrations at partner booths will showcase the practical application of these materials, emphasizing their role in driving innovation and sustainability within the industry. These partnerships underscore the importance of seamless integration between equipment, processing methods, and polymers portfolios. By aligning technological capabilities, Braskem and its partners are enabling more efficient, forward-thinking solutions tailored to the evolving needs of the market. It is possible to find Braskem’s polymers at Euro Machinery (Hall 11, I46), Dr. Boy (Hall 13, A43), and Carnevalli (Hall 16, C170).




    Service – Braskem at the K 2025 Fair



    Date: 8 to 15 October 2025



    Booth location: Hall 6 – Stand D27


     


    ABOUT BRASKEM


    Braskem is a global, human-oriented petrochemical company with a forward-looking approach, cultivating strong relationships and generating value for all. Offering sustainable chemical and plastic solutions to improve people’s lives, the company has a comprehensive portfolio of plastic resins and chemical products for various sectors, including food packaging, construction, industrial, automotive, agribusiness, healthcare, and hygiene, among others. Braskem believes that disruptive innovation is the only path to establishing a new relationship with the planet. That’s why it chooses to act in the present, promoting plastic circularity and driving the revolution of bio-based materials. With 40 industrial units in Brazil, the U.S., Mexico, and Germany, the company exports its products to customers in over 70 countries through its 8,500 team members who operate globally under a management model that demonstrates a commitment to ethics, compliance with regulations in all countries, and respect for responsible comp

    Continue Reading

  • New Joule Agents and Embedded Intelligence Supercharge Business Returns Across the Enterprise – SAP News Center

    1. New Joule Agents and Embedded Intelligence Supercharge Business Returns Across the Enterprise  SAP News Center
    2. SAP Jumps Ahead In AI Agents With Joule, HCM Features, And More  Josh Bersin
    3. SAP’s Supply Chain Orchestration to Predict and Prevent Disruptions  Supply & Demand Chain Executive
    4. The Next Generation of SAP Ariba: Empowering Procurement  Procurement Magazine
    5. SAP opens data pipeline to Google Cloud  CIO Dive

    Continue Reading

  • BBDO and BigTime Creative Shop Lead Global Winners at Cresta Awards 2025

    BBDO and BigTime Creative Shop Lead Global Winners at Cresta Awards 2025

    The sought-after ‘Of The Year’ trophies at Cresta Awards 2025 saw familiar winners on the virtual stage, with new faces edging into the limelight.

    ​BBDO Worldwide held a firm grip on the overall Network of the Year title, arguably its most…

    Continue Reading

  • Alarm as CDC calls for separate MMR vaccines despite measles outbreak | US healthcare

    Alarm as CDC calls for separate MMR vaccines despite measles outbreak | US healthcare

    The measles, mumps and rubella (MMR) vaccine is undergoing more scrutiny by the Trump administration in their ongoing reassessment of vaccines despite the worst measles outbreak in decades.

    Jim O’Neill, the deputy secretary of the US Department…

    Continue Reading