“Brad and I had been friends for years. One Tuesday night, I had a dream about him. In my dream, I’m sitting on a couch and I’m looking at him. He’s standing and a woman is dressing him. He’s in head-to-toe green, a bright green, including a hat, and it’s all cashmere. I go, ‘What are you doing? You look like a leprechaun.’ And he says, ‘I just need more softness in my life.’”
As far as origin stories go, God’s True Cashmere has one of the craziest. The cashmere brand was founded in 2019 in Los Angeles by Brad Pitt and jewellery designer and holistic healer Sat Hari, after the latter had that fateful dream. It’s named after Sat Hari, whose name means “God’s truth” in Gurmukhi. Today, the company reports earnings in the eight figures with exponential year-on-year growth, according to a spokesperson.
“That Thursday, I saw Brad and I told him about the dream. He goes, ‘That’s really weird because on Tuesday, I told my stylist that I needed more softness in my life, and could they get me some cashmere,’” Sat Hari adds. “When his birthday came around a couple of months later, I called countless fashion houses looking for something special in green cashmere, but most of it was wool and none of it was right. A friend of mine was at a meditation retreat in Italy and she met a man who owned a knitwear factory. He made the shirt and I gave it to Brad, who loved it.”
“But while the material was amazing, the fit was not. I grew up in India and have a jewellery business, so I have a deep love for the healing properties of gemstones. I thought, ‘What if I made the buttons or snaps on the shirt out of gemstones?’ Because no one’s done that — you can find a button, but not a snap,” she tells me. “Then I thought, ‘We have the seven chakras in our body, so what about putting seven along the front of the shirt for the seven chakras so you’re really enveloped in the healing properties of these gemstones.’ I had wanted to give Brad something that felt like a warm hug. I realised the whole world wants this hug. I told Brad and he said, ‘Let’s do a business.’”