Deadline was the first to tell you that Lily James would be playing Bumble founder Whitney Wolfe Herd, the first to bring you a production photo and now we finally get the trailer.
The Hulu film Swiped also stars Myha’la, Jackson White, Dan Stevens and Pierson Fode, as Deadline previously announced. It begins streaming September 19.
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Plot details for the film remain vague, as it’s said to be somewhat loosely inspired by Herd’s life and career journey, rather than a beat-for-beat recounting. Famously launching the online dating platform Bumble after co-founding and departing Tinder, Herd became one of the youngest self-made billionaires at age 31 when Bumble went public in 2021. While she stepped down as CEO last year, the app continues to be popular amongst the single crowd.
The trailer follows Herd’s rise among the Twitter boys club, her disillusionment and departure, and her effort to “change the rules of online dating” by empowering women to choose on Bumble.
Watch the trailer above.