How a Baker Hughes team in Italy is embracing biodiversity conservation projects such as beekeeping and fostering meaningful community engagement.
Inspired by the opportunity to drive global impact while delivering local value, Marta joined Baker Hughes three years ago as a procurement intern.
Today, Marta is a key member of the sustainability team in the Industrial & Energy Technology (IET) business segment of Baker Hughes. As a procurement specialist focused on sustainability, she co-develops the procurement sustainability strategy and is involved in guiding its operationalization across the business. One of the most rewarding aspects of her role, she says, is ‘‘launching innovative initiatives and cultivating environments where sustainability can thrive.’’
One such initiative is ‘Bees for the Future’, a biodiversity conservation project focused on urban beekeeping and education for sustainable development. It aims at creating a positive impact and fostering sustainability with local suppliers in regions where Baker Hughes employees live and work – which is a key part of the company’s Planet pillar of sustainability strategy.
The initiative began in Italy, home to eight Baker Hughes sites and 6,600 employees. Launched initially in Talamona in April 2023, the program expanded to Massa in April 2024, reflecting its growing impact across the nation. The project has resulted in multiple benefits to the larger community, such as corporate crowdfunding with urban regeneration, beekeeping, sustainability-focused educational workshops and social inclusion activities for people with disabilities.
In Talamona, Italy, Baker Hughes manufactures high-tech components for turbomachinery equipment, including parts for gas and steam turbines, compressors, and other related machinery. The facility is a center of excellence for advanced manufacturing, robotics, and digital solutions, leveraging technologies like additive manufacturing.
In Massa, Italy, center of excellence for gas technology equipment, Baker Hughes excels in welding, assembling, and rigorously testing advanced turbomachinery solutions, including the LM9000 aeroderivative gas turbine and large compressors primarily for Liquefied Natural Gas (LNG) and new energy value chains.
In Massa, the project supported the redevelopment of an abandoned area and several walking trails within the Monte di Pasta Park. There, a honey garden was created featuring over ten species of pollinator-friendly plants and flowers. Together with Baker Hughes suppliers, the initiative adopted nine bee colonies, which are lovingly tended by a professional beekeeper.
To find out more about the project, the Energy Forward Stories team caught up with Marta, as she explained key highlights and learnings:
What inspired your team to launch this project?
At Baker Hughes, our sustainability strategy includes climate stewardship, biodiversity, inclusion, and supporting education and knowledge to improve quality of life and food security. Sustainability for us, starts with people and the communities where we live and operate in.
This project was created because we really wanted to do something with our suppliers on sustainability that would have a positive impact locally. The idea was to involve different stakeholders. Some of our partners are members of the local community and non-profit associations, and with such diverse stakeholders, we wanted to create something innovative that encourages dialogue between different realities – one, true hands-on sustainability project!
How did you engage with the team?
At first, people wanted to better understand the value of getting involved. My role was to focus on explaining the benefits and understanding the specific needs of our stakeholders including the Baker Hughes team, our suppliers, and the local community. As the initiative evolved and we developed more details, there was positivity and enthusiasm from everyone.
How were the locations for the installation of the beehives chosen?
The town of Talamona is close to a local apiary APAS (Association of Beekeeping Producers of the Province of Sondrio), making it ideal for a pilot project. In Massa, the location offered a unique opportunity to regenerate the Monte di Pasta public park, allowing us to integrate biodiversity support with urban renewal and social inclusion.
Both Baker Hughes facilities in these two towns have a strong relationship with the community and were therefore identified as potential ‘sustainability hubs’. They were ideal locations for projects that blend local impact with addressing global challenges like decline of pollinators and climate change.
How did you and the team make this project a reality?
We began by defining with a local crowdfunding partner the baseline of the project. This was to ensure we established a clear purpose, enabling us to achieve our sustainability goals and respond to specific needs of our stakeholders.
We then engaged with employees and key external collaborators to build a cross-functional approach for co-creation, setting-up and fine-tuning the project scope.
Finally, we launched the initiative by hosting opening ceremonies , kicking off all the activities related to sustainability such as training sessions, beekeeping and social inclusion. On May 20, 2024, International Bee Day, we officially launched the Massa project at Monte di Pasta Park. The event brought together local officials, school children, suppliers, and community members. In addition to being a celebration, it demonstrated our deep commitment to biodiversity, sustainability education and inclusion. The buzz of the bees was matched only by the energy and smiles of the people.
Every step was designed to engage and inspire everyone involved.
What are the three key goals your team established for this project?
First, our goal is to protect biodiversity and the quality of life by supporting pollinators. Creating habitats that help ecosystems thrive through the adoption of bees and creation of pollinator-friendly environments is essential. Second, we want to foster a culture of keeping sustainability top of mind for all our actions and behaviors – both at work and outside of work – one that is lived, not just talked about. And third, we wanted to respond to the needs of our local community and promote social inclusion, revitalizing public spaces and ensuring that the benefits of the project reach far beyond our office and factory walls.
Have the beehives made a noticeable impact so far?
Yes. A single bee can visit up to 5,000 flowers a day and we adopted 650,000 bees, meaning from our Massa plant alone, they could visit 3 billion flowers in a single day, a massive boost to any ecosystem. Such a large population of bees could cover hundreds of acres of crops like apples, almonds, or blueberries in the region.
So far, we have donated 130 kg of honey, we involved 12 strategic partners and four non-profit associations. Through this initiative, around 80 people, employees and non-employees, have been trained.
In addition, we were able to get insights from the ecosystems’ health. Bees are bio-indicators. They are super sensitive to pollution, so they are perfect for naturally monitoring the environment. The honey analysis confirmed high purity and biodiversity, with no traces of pesticides or harmful pathogens. So, we were very pleased.
These results are especially meaningful in the context of pollinator crisis. According to the European Commission, one in three pollinator species in the EU is in decline, and one in ten is at risk of extinction. Around four out of five crop and wild flowering plant species depend on animal pollination, this means that pollinators have a key role in food security and thriving ecosystems. Our project is a small but powerful step in reversing that trend.
How did you work with charitable organizations to support or guide the project?
Charities were essential to the project’s success. In Talamona, the honey was donated to the Opera delle Minime Oblate, which supports disadvantaged youth. In Massa, Caritas distributed the honey to local families in need. These organizations helped us ensure that the project had a strong social impact.
They guided us in understanding local needs and helped us connect sustainability with solidarity, turning honey into a symbol of care in the community.
What does leading this project mean to you personally?
I really love to talk and connect with different people. I love nature and I am protective about it. This project has shown us that environmental conservation isn’t just about the planet, but its impact reaches far beyond.
With a job in corporate sustainability, I found my vocational path and my career, so it is something that gives a meaning to my work. Nature reminds me to listen, not just to the world around me, but to myself and others. It sharpens my focus, sparks brilliant ideas, lifts my mood and energy. Nature has become both a guide and a teacher to me throughout my life.
I’m inspired by biomimicry – sustainability solutions inspired by nature. It taught me to observe how ecosystems thrive through balance, resilience, and interdependence, and to bring those same principles into the way we work and lead. For example, did you know that bees build honeycombs using hexagonal cells, which are mathematically the most efficient shape for storing the most honey with the least wax? This structure maximizes space and strength while minimizing material use – a principle even engineers admire.
Real impact begins when we align our actions with the wisdom of the world we’re trying to protect. True leadership is not about control but about genuine connection.
What is your advice for someone looking to lead a sustainability initiative?
I would say to start with a clear purpose and look to build strong partnerships. Engage your stakeholders early and often. Explain the ‘why’. Don’t be afraid to start small but think big. Measure your impact, tell your story, and stay open to learning.
Most importantly, remember that sustainability is not a solo act, it is a collective journey. I truly believe that when you bring people together around a shared goal, the results can be extraordinary.