Google taps large language models to cut invalid ad traffic by 40% – Search Engine Land

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  1. Google taps large language models to cut invalid ad traffic by 40%  Search Engine Land
  2. How we’re using AI in new ways to fight invalid traffic  The Keyword
  3. Google Has Been Quietly Using Gemini AI to Weed Out Ad Fraud and Invalid Traffic  Adweek
  4. Google Expands its Use of AI to Detect Invalid Ad Traffic  Yahoo Finance

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