Addis Ababa, 26 November 2025. Ethiopian Airlines, Africa’s leading aviation group, has adopted Accelya’s FLX Select, a rapid-to-deploy NDC (New Distribution Capability) service. Through this adoption, Ethiopian Airlines aims to unlock new revenue streams, reduce distribution costs and offer passengers an improved shopping experience.
NDC provides travel sellers and passengers with greater visibility and choice, offering richer and more relevant offers, and expanded access to ancillary and bundled services. By adopting FLX Select, Ethiopian Airlines leverages the capabilities of Accelya’s NDC to enhance travel retailing capabilities and strengthen relationships with travel sellers.
Ethiopian Airlines’ choice of FLX Select demonstrates a strategic focus towards retailing, reflecting the need to expand distribution options amid rising travel demand. Accelya’s track record in NDC implementation offers a clear roadmap for airlines to optimize distribution, broaden retail opportunities, and keep pace with evolving market expectations.
“NDC adoption is a practical step toward the future of Offer and Order retailing,” said Sam Gilliland, CEO at Accelya. “As Africa’s largest airline brand, Ethiopian Airline’s approach shows how airlines can make progress without disruption – modernizing at their own pace with open, modular technology that keeps them in control.”
Rahel Assefa, Group Vice President Marketing at Ethiopian Airlines, said: ” Our adoption of FLX Select marks a pivotal step in delivering a more personalized global travel experience and reinforcing our mission as the airline of choice for customers worldwide. This partnership redefines our retail strategy and underscores our commitment to innovation and customer-centricity.”
FLX Select is part of Accelya’s FLX ONE platform, powered by Amazon Web Services (AWS). Through a Strategic Collaboration Agreement with AWS, Accelya is accelerating the delivery of scalable, secure cloud solutions that help airlines modernize Offers and Orders. The platform enables airlines to manage Offer, Order, Settle, and Deliver processes through open, modular architecture. According to independent research firm T2RL, Accelya powers nearly 50 percent of global NDC transactions, helping airlines modernize retailing while maintaining full control over how their products are created, sold, and serviced.
ENDS
About Accelya
Accelya is a global leader in airline software, powering over 200 airlines with an open, modular platform that enables them to drive growth, enhance customer experiences, and take control of their retailing. Our FLX ONE platform empowers airlines to transform across Offer, Order, Settlement, and Delivery (OOSD), in line with IATA’s standards for modern retailing.
With a cloud-native infrastructure powered by AWS, Accelya processes more than 30 billion unique offers daily, settles over $100 billion annually, and delivers more than 50% of global NDC volumes. Our solutions span the entire retail lifecycle, both above and below the wing, giving airlines the flexibility, performance, scalability, and reliability they need.
Backed by 40 years of industry expertise, long-term support from Vista Equity Partners, and 2,500 employees across 10 global offices, Accelya has the scale and proven track record to meet the evolving needs of the airline industry.
For more information, visit the Accelya Website.
Media Relations: accelya@missive.co.uk
About Ethiopian
Ethiopian Airlines Group (Ethiopian) is a true African success story, transforming a visionary dream into a globally renowned reality for nearly eight decades. Operating flights to more than 160 domestic and international passenger, and cargo destinations across five continents, Ethiopian bridges the gaps between Africa and the world. Emphasizing passenger comfort and environmental sustainability, Ethiopian utilizes ultra-modern aircraft such as Boeing 737s, 777s, 787s, Airbus A350-900, A350-1000 and De Havilland Q400.
Ethiopian, the Star Alliance member airline, champions in various coveted awards including Skytrax’s ‘Best Airline in Africa Award’ for eight consecutive years, APEX ‘Best Overall in Africa’ award and ‘Leadership in Connecting Africa through Transport’ Award among others. Ethiopian aims to further excel in its success through a strategic plan dubbed ‘Vision 2035’ and become one of the top 20 most competitive and leading aviation groups in the world. Embracing a Pan-African spirit, Ethiopian is pursuing multi-hub strategy through hubs in Lomé, Togo with ASKY, in Lilongwe, Malawi with Malawi Airlines, in Lusaka, Zambia with Zambia Airways, and in Kinshasa, Democratic Republic of the Congo (DRC) with Air Congo.
For more information, visit our website at www.ethiopianairlines.com email us at CorporateCommunication@ethiopianairlines.com , or call us at (251-11)517-8913/8165/8907.