Proximity to clients — in 2026, US clients — is crucial, say experts. Rather than flying V-VIPs out to all corners of the world, brands are making a concerted effort to connect with high-net-worth individuals (HNWIs) where they are. “These…

Proximity to clients — in 2026, US clients — is crucial, say experts. Rather than flying V-VIPs out to all corners of the world, brands are making a concerted effort to connect with high-net-worth individuals (HNWIs) where they are. “These…