V2G in Europe: Reducing Costs and Unlocking New Value
In Europe, the Group is expanding its customer-centric energy solutions by introducing a commercialized V2G service in the Netherlands. As the first OEM to launch a customer-focused V2G service, this initiative builds on the Smart Charging (V1G) service introduced earlier this year. Customer recruitment for the V2G service will begin at the end of 2025.
The V2G service leverages bidirectional charging technology and chargers compatible with Hyundai and Kia vehicles. Customers subscribing to a tariff plan from the Group’s utility partners can benefit from automated V2G scheduling, which optimizes charging during low-rate periods and enables the sale of surplus energy back to the grid during peak-price times. This not only reduces electricity expenses for customers but also unlocks new value by actively participating in energy trading.
This initiative also underscores the Group’s contributions at the national level. In the Netherlands, where electricity prices are high and the power system is increasingly variable, the V2G service enhances Hyundai Motor and Kia EV accessibility while aiding in the stabilization of the electricity grid. Moreover, it plays a pivotal role in facilitating the expansion of renewable energy across the country by supporting grid flexibility and reliability.
Initially the service will be available for Kia EV9 and Hyundai IONIQ 9, with plans to expand coverage to other EV models. The Group also aims to roll out the V2G service to other European countries, further advancing customer convenience and supporting the region’s transition toward smarter energy systems.
V2H Service in the U.S.: Enhancing Energy Security and Savings
In the U.S., the Group will launch its Vehicle-to-Home (V2H) services in the near term, enabling EVs to provide energy solutions during natural disasters such as large wildfires, routine power outages, or peak-demand periods. The V2H service utilizes EV power as an emergency power source for homes during these critical times, further enhancing household energy resilience.
Kia’s V2H service — launched earlier this year in February 2025 — allows EV9 owners to use their vehicles as reliable household backup power sources. Hyundai Motor will introduce V2H functionality starting with IONIQ 9, while Kia expands its offering to include EV61).
The service enables EV owners to store electricity in their vehicle’s battery during off-peak hours and discharge back into their homes during peak periods, potentially reducing household electricity costs and enhancing energy resilience.
The Group is accelerating its V2X strategy, connecting EVs, energy systems and society in a unified ecosystem. These initiatives are key to transforming the customer ownership experience while promoting efficient, renewable energy use across major markets.