Item 1 of 2 Baristas and supporters picket outside a Starbucks, as Starbucks employees participate in an open-ended strike, as part of a nationwide push for improved wages and benefits, in New York City, U.S., November 21, 2025. REUTERS/Brendan McDermid
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A long-term strike will likely impact public relations over the intermediate time horizon, but “in light of market volatility caused by tariffs and other factors, Starbucks would want to make this a short-term affair,” said Michael Duff, a professor at the Saint Louis University School of Law.
Starbucks, which has more than 17,000 coffeehouses in the U.S., said 99% of its locations in the country remain open.
“Regardless of the union’s plans, we do not anticipate any meaningful disruption,” a spokesperson for Starbucks said.
Striking baristas are demanding higher wages, improved working hours and the resolution of hundreds of unfair labor practice charges for union busting.
“The law allows management to hire replacements in this kind of strike, so the workers just don’t have a lot of leverage,” Harry Katz, a professor at the Cornell University School of Industrial and Labor Relations said.
Workers United said it represents over 11,000 baristas and about 550 Starbucks stores.
Starbucks Workers United has repeatedly targeted the company’s busy holiday season and Red Cup Day, when Starbucks hands out reusable red holiday-themed cups to customers for free on coffee purchases.
Reporting by Chandni Shah in Bengaluru; Editing by Arun Koyyur and Shinjini Ganguli
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