Smartphone shipments to the Chinese market reached 72.12 million units in the second quarter of 2025, with volumes in the third quarter of 2025 estimated to decrease by 6.8% quarter-over-quarter.
Abstract
DIGITIMES’ surveys and analyses revealed that smartphone shipments in the China market reached 72.12 million units in the second quarter of 2025, representing a quarterly decrease of 0.6% but a year-over-year increase of 0.4%.
Looking ahead to the third quarter of 2025, shipments are expected to decline by 6.8% quarter over quarter and fall below the shipment levels of the same period in 2024.
In the second quarter of 2025, the top five smartphone brands in the China market were Huawei, Vivo, Xiaomi, Oppo, and Apple, with Honor dropping out of the top five to sixth place. The combined market share of these top five brands rose to 85.2% in the second quarter, up from 83.8% in the previous quarter.