Popular YouTuber Dhruv Rathee, who has nearly 3 crore subscribers, has announced the launch of his first startup, AI Fiesta, a platform designed to give users access to multiple premium AI models in a single interface at a fraction of their individual subscription costs.
Rathee, who has closely followed the development of AI tools such as ChatGPT, Gemini, Claude, Grok and Perplexity, said the idea emerged from two challenges: affordability and fragmented usage.
In a YouTube video, he said that the paid versions of these tools, which can cost users $20–$30 per month each, remain inaccessible to most people in India, forcing them to rely on free versions with limited features. He also said that different AI models excel at different tasks, requiring users to subscribe to and switch between multiple platforms to achieve optimal results.
AI Fiesta allows users to access several premium models, ChatGPT-5 Plus, Gemini 2.5 Pro, Claude 4 Sonnet, Grok 4 and Perplexity Sonar Pro, within a single chat window. The platform enables side-by-side comparisons, selective follow-ups with specific models, and features such as prompt improvement, project-based system prompts, image generation, and audio transcription.
According to Rathee, the subscription is priced at Rs 999 per month, or Rs 833 per month with annual billing. Rathee said his startup aims to make advanced AI more accessible while also accepting UPI payments, a feature absent in most international AI platforms.
Co-founded with a Y Combinator alumnus, AI Fiesta plans to include adding regional language support, expanding the range of available AI models, and launching an iOS app. He also claimed that the subscribers will receive a free “Ultimate Prompt Book” containing more than 3,000 prompts across 25 categories, as well as access to a learning community and webinars.