Honda Atlas Cars Limited (HCAR), a subsidiary of Honda Motor Co., Ltd, has announced plans to launch a hybrid vehicle in Pakistan equipped with Honda Sensing, the company’s advanced driver-assistance system.
The development was shared by HCAR President and CEO Masaya Wakuda during the automaker’s annual general meeting (AGM).
Addressing shareholder concerns about the absence of hybrid options in Honda’s local lineup, Wakuda emphasized that the company has long been a global leader in hybrid technology, particularly in the United States, and is now preparing to bring that expertise to Pakistan.
“In addition to introducing Honda’s hybrid technology, the new model will feature Honda Sensing, offering drivers advanced safety and assistance functions,” Wakuda said.
The announcement comes as competition in Pakistan’s hybrid segment intensifies. Toyota Pakistan recently revealed its plan to invest $100 million in hybrid technology over the next few years, positioning itself as an early mover in the market.
During the AGM, shareholders also expressed concerns about the government’s decision to allow the import of second-hand cars up to five years old. HCAR’s chairman noted that while such imports are permitted under specific conditions, the policy could drive up prices of reconditioned cars while also contributing additional revenue to the government.
The company further confirmed that Pakistan’s current Automobile Policy will remain valid until June 2026, providing some regulatory clarity for the industry.