Aviva and Tesco Insurance & Money Services have announced the launch of a new partnership.
The new life insurance offering gives Tesco shoppers and Clubcard members access to simple, affordable and trusted life cover, helping customers protect what matters most whilst also benefitting from Tesco’s customer rewards.
The partnership brings together Tesco’s strong brand and customer centric focus with Aviva’s underwriting expertise and long-standing reputation in life insurance, and significant combined insight will help shape engagement with customers to reward them in a helpful way.
The life insurance proposition will reach Tesco customers through its online and social presence as well as in hundreds of stores across the UK.
Customers will be able to take out cover via a simple digital quote and apply service at tescoinsurance.com.
Aviva’s Life Insurance Plan for Tesco customers brings a host of standout features, including:
- 5-star rating from Defaqto
- Cover starting from just £5 per month
- A fully mobile-optimised digital journey for ease and convenience.
Tesco customers also have the reassurance that over 98.8% of life insurance claims were paid across Aviva’s life insurance product range in 2024, totalling over £862m.1
In addition to financial protection, Tesco customers taking out the Life Insurance Plan can also access a suite of complementary services, designed to support their health and wellbeing.
The wellbeing services are non-contractual benefits. Aviva can change or withdraw them at any time. Terms and conditions and residency restrictions apply.
Ban Mahsoub, Partnerships Director at Tesco Insurance and Money Services, said: “We’re delighted to be working with Aviva to expand our offering into protection insurance for millions of Tesco customers and help meet the needs of families across the UK.
“Tesco’s trusted brand backed by Aviva’s expertise is bringing high-quality cover and real peace of mind for those who want to protect their loved ones.
“Life insurance is one of the most important ways people can plan for the future, and we want to make it easier and more accessible.”
Daren Boys, Protection Distribution Director at Aviva, said: “This new partnership is an exciting opportunity for our two brands to leverage our digital and data capabilities to bring life insurance to the forefront for Tesco customers across the UK.
“By combining Tesco’s reach with Aviva’s extensive expertise in protection, we’re creating wider market awareness and greater access to insurance, to help more families feel financially resilient.
“The partnership adds to our growing distribution footprint and supports our ambition to grow the market across intermediary, direct and partnership channels.”
For more information or to get a quote, visit tescoinsurance.com/lifeinsurance.
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References:
1. The figures show the combined life insurance and terminal illness claims paid in 2024 and former AIG Life policy claims paid since the acquisition completion on 9 April 2024. AIG Life rebranded to Aviva Protection UK Limited in February 2025.
About Tesco Insurance
Our goal is to make insurance more rewarding and better value for people who shop at Tesco. We’ve been insuring customers for over 20 years and today we help more than 2 million customers protect what matters. Our colleagues serve our customers seven days a week from our main centres in Edinburgh, Glasgow, Newcastle, and we are also available through online and mobile banking 24/7.
Enquiries:
Aviva
Fiona Murphy-Alexander: fiona.murphy-alexander@aviva.com: 07384 451 332
Melissa Loughran: melissa.loughran@aviva.com: 07800 691 947
Tesco
Charlotte Sommerville: charlotte.l.somerville@tescoims.com