Is Mercedes-Benz Still Attractive After Strong 2025 Rally and Premium EV Strategy Shift?

  • If you are wondering whether Mercedes-Benz Group is still good value after its strong run, or if the easy money has already been made, you are not alone. That is exactly what we are going to unpack here.

  • The stock has climbed 3.9% over the last week, 7.4% over the past month, and is now up 14.3% year to date. This adds to an impressive 23.0% gain over 1 year and 78.4% over 5 years that has clearly caught the market’s attention.

  • Recent headlines have focused on Mercedes-Benz doubling down on higher margin premium and electric models, alongside strategic partnerships in software and autonomous driving that aim to protect its luxury moat. At the same time, investors are watching how its capital allocation, especially buybacks and dividends, balances growth ambitions with shareholder returns.

  • On our framework, Mercedes-Benz Group currently scores 4/6 on valuation checks, suggesting the shares look undervalued on several key metrics. Next we will break down what that means across different valuation approaches before circling back to a more nuanced way of thinking about fair value at the end of the article.

Mercedes-Benz Group delivered 23.0% returns over the last year. See how this stacks up to the rest of the Auto industry.

A Discounted Cash Flow model estimates what a company is worth by projecting the cash it can generate in the future and then discounting those cash flows back to today in € terms.

For Mercedes-Benz Group, the model starts with last twelve months Free Cash Flow of about €13.0 billion and then applies a 2 stage Free Cash Flow to Equity approach. Analyst forecasts drive the first few years, with Simply Wall St extrapolating further out, leading to projected Free Cash Flow of around €7.1 billion in 2035. These future cash flows are discounted back to today and combined with a terminal value to arrive at an intrinsic value per share.

On this basis, the DCF model indicates a fair value of approximately €73.58 per share. This implies the stock trades at about a 17.9% discount to its estimated intrinsic value. In other words, the current market price suggests investors are paying materially less than what the cash flow projections would justify.

Result: UNDERVALUED

Our Discounted Cash Flow (DCF) analysis suggests Mercedes-Benz Group is undervalued by 17.9%. Track this in your watchlist or portfolio, or discover 914 more undervalued stocks based on cash flows.

MBG Discounted Cash Flow as at Dec 2025

Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Mercedes-Benz Group.

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