Google unveils Pixel 10 lineup and new AI assistance for its smartphones

Google LLC today unveiled its new Google Pixel 10 lineup of smartphones, a lighter pair of Pixel Buds, and more proactive artificial intelligence assistant capabilities.

Among the lineup revealed at the Made By Google 2025 conference, Google included the Pixel 10, the 10 Pro and Pro XL, and a foldable version called the Pro Fold that now includes dust and water resistance. Alongside them the company revealed the Pixel Watch 4.

To power the new phones, the company announced a new generation of its Tensor chips, the Tensor G5. The company said this is the most powerful custom-designed mobile processor yet since the company introduced the Tensor series five years ago.

According to Google, the G5 delivers a 60% more powerful tensor processing unit for accelerating AI tasks and 34% Taiwan Semiconductor Manufacturing Co., a manufacturing technology that allows the company to pack more tiny transistors into the chip to make it more powerful and efficient.

Google Pixel 10 lineup

Google’s 10th-generation Pixel phones continue to maintain the same sleek design with rounded corners and a “camera-bar” that we’ve seen in the previous incarnations. In addition, the company has provided four colors: moonstone, jade, porcelain and obsidian.

The Pixel 10 comes with a 6.3-inch Actua display and the 10 Pro has the same size with a Super Actua display; the Pro XL pushes its size up to 6.8 inches. All of the phones provide a 24-hour battery life with the capability of fast charging a portion in about 30 minutes; the standard phone can charge 70% and the Pro about 55% in that time.

Pixel 10 Pro phones can also be charged wirelessly using an accessory called Pixelsnap, a magnetic add-on that lets people “snap on” a Qi2 wireless charger. There are also various ways to attach the phone to things using magnetic accessories, using stands, grips, wallets and more.

Storage options for the 10 range from 128 to 256 gigabytes, whereas the 10 Pro and XL push all the way up to 1 terabyte.

The Pixel 10 Fold Pro is an altogether different device from the ordinary smartphone, providing a slim, sandwich phone that folds to 6.4 inches and opens to an eight-inch internal display, making it the largest foldable phone from Google yet.

According to the company, it can handle over 10 years of folding. It is also the first foldable phone from the company to feature IP68 dust and water resistance, meaning it can stand up to greater amounts of abuse than previous models.

The phone features a robust battery for a foldable device that can last over 30 hours. When a quick charge is needed, it can reach 50% in just 30 minutes. Additionally, it’s compatible with the magnetic Pixelsnap.

Pixel Watch 4 and Pixel Buds 2a

Today, Google introduced Pixel Watch 4, which redesigned the look while maintaining the soft circular shape, but with a heavily domed display.

The company said this is a first-of-its-kind Actua 360-display that’s physically curved, allowing a 10% larger effective area and an effectively edgeless appearance. It is also easier to see even in direct sunlight with a 50% brighter 3,000 nit display.

It also has a 25% longer battery life than the previous model, supporting 30 hours on the smaller 41-millimeter model and 40 hours on the 45-millimeter model. This can go even longer on battery saver with two or three days, respectively.

The new watch provides better sleep tracking, enhanced skin temperature sensing, heartbeat detection, more accurate route tracking and new automatic tracking for workouts.

Users can also use gestures to activate Gemini instead of trigger words such as “Hey Google,” by pulling the watch up to their mouth to speak.

Pixel Buds 2a are the latest addition to the A-series of buds, which are smaller and lighter than Pixel Buds 2. They’re designed with a set of different eartips so they can be fit comfortably for different individuals and come in two colors, iris and hazel.

The devices are built around the Tensor A1, a chip purpose-built for audio processing that brings active noise cancelling and other audio performance to the buds. Google added that with the chip’s efficiency, the earbuds can go for seven hours of listening on a single charge, extending to 20 hours total with a charging case.

Paired with a phone, users can say “Hey Google,” and get their Gemini assistant on the line. They can also detect more head movements, such as shaking the head to refuse a call or nodding to accept.

“Google’s wide-ranging hardware refresh further develops its position as a leader in the smartphone and wearables categories, and the company is arguably positioning on-device AI more effectively than any of its rivals,” Leo Gebbie, principal analyst at CCS Insight, told SiliconANGLE. “This was Google’s most comprehensive and wide-ranging hardware update ever, and speaks to the strength of the Pixel team that it can deliver so many updates at the same time.”

A more proactive AI assistant

As with every other Pixel showcase, Google leaned into AI heavily during its demonstration and this time it revealed Magic Cue — a helpful and proactive AI assistant that lives on smartphones.

Magic Cue, powered by Gemini, meets users across their phone and uses information from their various apps to deliver on-time information when they need it. It doesn’t just wait for them to ask it to pull data for them; it offers it right when they need it.

For example, someone could ask a question in Messages, such as “Where should we go out for dinner?” and it could offer up a potential suggestion they could post back from a list of nearby restaurants. Or someone could ask about an old photo and it could allow them to click a button to find that photo in their images on the phone.

In another case, when calling an airline, it could automatically surface flight details from an email and display them during a phone call. Cue is designed to operate in the background and only come to the surface to help users recall information when they need it most.

Gebbie praised Cue, saying that it looks extremely useful. “Google can take advantage of the fact that most Android users will already have heavily populated apps like Gmail, Calendar and Maps with their personal information,” he said. “The critical question is how third-party apps will be able to leverage Magic Cue.”

Google stressed that it only runs when opted-in and it also works on-device, privately and securely with apps, never sending any data off the phone.

Images: Google