Netflix is wondering: Hey, what’s your sign?
The streamer isn’t flirting (not yet, at least) but is launching a new hub within its platform devoted to astrology.
The new “Your Zodiac Watchlist” feature will launch on subscriber homepages on Saturday (“When Virgo season officially kicks off,” noted a spokesperson), and will recommend movies and shows based on each astrological sign. The collection will be updated throughout the year to keep pace with the zodiac calendar.
“At Netflix, our team of curators on the member experience team create these themed collections to help members discover something fresh, fun and timely,” the streamer said in a statement.
For instance, Scorpios are assumed to be “passionate, charismatic, seductive and mysterious” and will be pitched mysteries like Wednesday and The Night Agent. Geminis are thought to be “social, playful and funny” and will be pitched stand-up specials and shows with “talkative characters.” Leos are considered “confident, generous and loyal” and will be pitched content about royalty and leaders like The Crown and Bridgerton.
Some of the sign characteristics are less flattering than others. Aquarius, for instance, are considered “oddballs, quirky, outsiders” and are pitched content about aliens, sci-fi and space — such as Rebel Moon (so they’re assumed to be weird and with poor taste).
In case you’re wondering, no, Netflix doesn’t know what your birthday is, and, no, you don’t need to tell the streamer your star sign in order to use the hub. Every subscriber can see the suggestions for all the signs.
Astrology has seemingly been making a popularity comeback of late, with Gen Z reportedly getting into horoscopes amid a surge of TikTokers and apps professing to read the stars.
Netflix has been getting more clever and topical with its hubs lately (as have other streamers), recently launching collections like “Hope They Don’t End Up on the Kiss Cam” filled with steamy dramas in the wake of the Coldplay concert incident, and “Can I Pull You for a Chat?” inspired by the summer’s Love Island craze (even though the show is on rival Peacock).
You can preview the Astrology hub here.