Aston Martin Aramco Formula One Team is taking over PUMA’s flagship store in the heart of London. This is what you can expect and how you can get involved…
There’s a new kind of energy coming to Oxford Street – the kind that buzzes with creativity, culture, and pure adrenaline. For one day only, 11 December, we’re taking over PUMA’s brand-new flagship store in the heart of the capital to create an immersive experience where the speed and precision of Formula One meets the pulse of modern streetwear culture – and you’re invited.
Where street culture meets the speed of F1
This isn’t just a store takeover; it’s where two worlds collide. The precision and performance of Formula One settle into a space known for its pulse: Oxford Street, with its endless flow of people, ideas, and style. Inside, the takeover unfolds with the relaxed confidence of a curated event, blending signature Aston Martin craftsmanship with street sportswear attitude.
An Aston Martin Aramco F1 car anchors the experience – a sculptural centrepiece that draws you in from across the room. Around it, interactive stations invite you to play, capture, and explore. There’s a prize-grabber machine designed to spark a moment of fun and an AI-powered photo booth to mark the occasion with something a little unexpected.
Shop the freshest fits
Get your hands on the latest Aston Martin Aramco x PUMA pieces, designed to bring together technical precision with modern, everyday versatility. Browse, try on, and buy as you drift through the immersive experience.
Join us on Oxford Street
From 10:00 to 20:00 GMT on 11 December, the doors are open. Whether you’re stopping by between meetings, exploring the city, or making a day of it, the takeover offers a place to pause and dive into something new – part fanwear, part sport, part cultural moment.
376-384 Oxford St, London.
See you there.
Aston Martin Aramco x PUMA
From racetrack to runway
We’re giving you the opportunity to win passes to the private launch of a new Aston Martin Aramco x PUMA collection at PUMA’s flagship Oxford Street store.
Spaces are limited. Tap below to register your interest.
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I / AM DROPS
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