“Our first trial showed us just how well the Everpour system works in real bar environments: with the intuitive and bartender-friendly system. Everpour is an example of experimentation and insight in action. Working with the trade has enabled us to bring an innovation to market which we believe has commercial potential as well as the potential to deliver significant carbon savings.” Commented Miranda Essex, Head of Breakthrough Innovation for Sustainability at Diageo.
The second phase of the trial will test the impact of the smart system – initially 10 pubs will have Everpour units with a further 15 coming onboard in the New Year. In this trial, the keg units have greater technology benefits to further enhance the user experience:
- Drinks dispense tracking. We’ll have smart monitoring in place which will allow bartenders to see when the keg is running low.
- Safety features. The system now has enhanced brand protection and quality control features, along with leak and blockage detection and temperature alerts to make sure our products are served at the optimum temperature.
- Keg tracking and monitoring. Each keg has a RFID tag which allows us to track its exact location and status through an app.
Whilst Everpour has many benefits to help the running of the bar, it’s also a Diageo-designed solution to reduce the number of glass bottles needed and subsequent carbon emissions. The current projected carbon savings for a scaled post-trial launch of the Everpour unit in Ireland is very encouraging. The Lifecycle Analysis (LCA) estimated a reduction of at least 500 single-use 70cl glass bottles per Everpour unit over its life-time , and a projected packaging carbon footprint savings of up to 83% *.
Pub owner, Danny Kenny, said: “I’m delighted to take part in the second stage of the Everpour trial having used the system last year during its initial trial period. The Everpour solution reduces our labour costs with a neat keg system that is far easier to store and manage versus cases of traditional glass bottles. It also reduces glass waste and the system now has a clear stock control display which makes stocktaking much easier.”
The trial is expected to run until Summer 2026. Further trials and wider roll out will be subject to trial success.
*Projected savings based on an externally verified LCA, assumes scaled launch, post-trial, of 1000 outlet installations and 25 reuses of a 20 litre Everpour keg. Projected savings based on packaging only and packaging carbon footprint accounts for approx. 53% of overall product carbon footprint. Comparison based on Smirnoff 70cl glass bottle. Scaled launch and further Everpour roll-out subject to trial success, the prototype used during trial may be further refined and may not reflect the characteristics of the trial. Market conditions and projected savings may differ from market to market.