Sponsorship and product tie-ins are a fact of movies and TV in the 21st century. What’s the point in having an intellectual property if you can’t shoehorn it into another thing that’s popular? That’s why we get Fallout or that Kill Bill…

Sponsorship and product tie-ins are a fact of movies and TV in the 21st century. What’s the point in having an intellectual property if you can’t shoehorn it into another thing that’s popular? That’s why we get Fallout or that Kill Bill…