Brazilian Esports Powerhouse Continues Data-Driven Sponsorship Strategy
FURIA, Brazilian esports and entertainment organisation, and Shikenso®, the leading AI-powered sponsorship analytics provider, today announced a two-year extension of their partnership through 2027.
The renewed agreement enables FURIA to continue leveraging Shikenso’s advanced AI technology to track, measure, and optimise sponsor visibility across all digital platforms, including Twitch and YouTube. The comprehensive analytics suite provides insights into sponsorship performance, media values, and detailed reporting through Shikenso’s intuitive dashboard.
“Shikenso has been instrumental in helping us transform data into effective strategies. With the accuracy of their analyses, we are able to clearly and transparently show the return we deliver to our partners and identify new growth opportunities. This renewal is more than a technology partnership: it is the certainty that we will continue to raise the standard of professionalism and delivery”, said Pedro Lopes, CMO at FURIA.
“FURIA exemplifies how professional esports organisations should approach commercial partnerships,” said Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso. “We’re thrilled to continue supporting their growth with our AI-powered analytics, helping them set new standards for sponsorship value in Latin American esports and beyond.”
The partnership extension comes as FURIA continues its expansion across multiple esports titles, competing at the highest levels in Counter-Strike, VALORANT, and other premier competitions while building one of Latin America’s most engaged esports fanbases.
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About FURIA
Founded in Brazil in 2017 by André Akkari, Cris Guedes, and Jaime Pádua, FURIA has established itself as one of the world’s leading esports organizations, and is now the biggest in Latin America and the ninth largest on the planet. FURIA currently has offices in the United States, Malta, and China, as well as Brazil, and acts as a business and entertainment hub, focusing on performance and lifestyle, and exploring new areas of activity, such as fashion and traditional sports. FURIA aims to become a sociocultural movement that positively impacts the different contexts in which it operates. It is currently sponsored by Logitech, Lenovo, PokerStars, Red Bull, and Hellmann’s.
About Shikenso
Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximise performance.
Because ROI is a numbers game. So play it to win.
For more information, visit www.furia.gg and www.shikenso.com
Press contact
Benedikt Becker VP Marketing
benedikt.becker@shikenso.com
+6588855903 (WhatsApp)
www.shikenso.com