Insights From GSR’s Josh Riezman

Enhance your search results with the following special search methods. These tools allow you to fine-tune what data is returned and how it’s matched.

Exact Match (“”)

Use quotation marks to search for an exact phrase or sequence of words:

Example:
“Marketing manager in London”

This will return results that match exactly what’s inside the quotes — word-for-word and in order.
If there are no exact matches, the system will fall back to your default search query (which can be configured separately).

OR Search (|)

Use the pipe symbol (|) to search for any of the listed terms:

Example:
Marketing manager | Sales manager | Business manager

This will return any result that matches at least one of the terms. If only one term matches, only that result is shown. If multiple match, all are returned.

Exclude Words ()

Use the dash () to exclude specific words from the search results:

Examples:
Marketing manager -indeed.com
Houses in London -zoopla -terraced

This tells the search engine to omit any result that includes the excluded words (e.g., no listings from Zoopla or containing “terraced”).

Fallback Match (LIKE %query%)

Use this method when no other matching methods succeed.

Example:
%economy in 2025 snp stocks%

This functions like a SQL LIKE query — it’s a broad, fuzzy match that tries to find results containing the key terms anywhere in the content. It’s often used as a final fallback option.

AND Search (&)

Use the ampersand (&) to ensure all terms are included in the results:

Example:
Sales & Marketing & London

Only results that contain all three keywords — “Sales”, “Marketing”, and “London” — will be returned.
Even if a page is titled “Sales & Marketing”, it will still be included, as long as all keywords are present somewhere in the content.

Use these search operators to narrow or broaden your results as needed. They can be combined and layered for even more control.

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