Peshawar Zalmi are stepping beyond the cricket field to stand with the people of Khyber Pakhtunkhwa once again, announcing a charity exhibition match at the Imran Khan Cricket Stadium on August 30, with all proceeds going towards flood relief and rehabilitation in the province.
The initiative was confirmed by franchise owner Javed Afridi on Tuesday, who underlined that the fixture represents a cause “larger than cricket itself.” Every rupee from ticket sales, he said, will be directed entirely to support families whose lives and homes have been torn apart by devastating floods.
“Every ticket counts. One hundred percent of proceeds will directly support flood relief and rehabilitation across Khyber Pakhtunkhwa,” Afridi wrote on social media, urging fans to show solidarity by filling the stands.
The announcement has drawn widespread appreciation, with cricket supporters and civil society groups praising Peshawar Zalmi for once again blending sport with social responsibility as they have done so many times in the past. Known as one of the most community-driven franchises in the Pakistan Super League (PSL), Zalmi have previously taken initiatives for education, youth development, and humanitarian causes and now their focus is firmly on helping flood-hit families rebuild.
Javed Afridi stressed the importance of unity in times of crisis. “We stand with every flood-affected family of Khyber Pakhtunkhwa. This is our time to reunite and rebuild together,” he said.
A strong turnout is expected at the Imran Khan Cricket Stadium for Peshawar Zalmi’s charity game, where the atmosphere will carry more weight than just competition. Proceeds will fund immediate relief efforts like shelter, food, and medical support, while also contributing to long-term rehabilitation projects aimed at restoring livelihoods and rebuilding critical infrastructure.
By staging this charity match, Zalmi aim to send a powerful message: cricket is not just a sport but a tool to bring people together when it matters most. For the flood victims of Khyber Pakhtunkhwa, the exhibition game promises to be more than just a contest; it will be a symbol of hope.