Apple Music has launched a limited-time promotion that gives new subscribers a free 3-month trial, lasting three times longer than the usual one-month trial.
The deal comes as Apple expands its playlist transfer tool, making it easier than ever to switch from Spotify without losing your music library.
How to get 3 Months of Apple Music free
New users can sign up for 3 free months of Apple Music Family Plan (normally one month) by September 24.
The plan includes unlimited access for up to six users and personalized recommendations for each member.
Offer for new subscribers redeeming on eligible devices. Auto-renews at $16.99/mo until canceled. Requires Family Sharing. Terms apply.
How to transfer playlists from Spotify to Apple Music
In a strategic move to attract subscribers from rival services like Spotify, Apple has expanded its playlist transfer tool to seven additional countries, including the United States, the United Kingdom, Canada, Brazil, France, Germany and Mexico.
The feature allows Apple Music users to bring over their playlists, saved songs and albums from other streaming platforms using a built-in feature powered by the third-party tool SongShift.
Detailed steps on how to access the transfer tool are available via Apple’s support page.
Why people are leaving Spotify
Spotify has faced increasing scrutiny in recent months, prompting a number of artists and listeners to abandon the platform.
According to The Los Angeles Times, a wave of independent musicians, including Deerhoof, King Gizzard & the Lizard Wizard and Xiu Xiu, have pulled their catalogs in protest of Spotify CEO Daniel Ek’s personal investment in Helsing, a defense company developing AI-powered military technologies.
Artists have also had financial concerns with Spotify’s royalty rates, which have long been criticized as unsustainable, with payouts averaging between $0.003 and $0.005 per stream, as reported by The Guardian.
The response hasn’t been limited to artists. Some listeners have cited concerns over Spotify’s corporate practices and leadership choices, especially in light of the company’s perceived alignment with militarized AI technologies.
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