At Mars, we love pets. It’s that simple. Across the U.S., our Associates are dedicated to improving the lives of dogs and cats and the people who love them, through our pet health services from Banfield Pet Hospital™, BluePearl™ Pet Hospital, VCA Animal Hospitals™, and Antech™ as well as more than a dozen iconic pet brands, including Royal Canin®, PEDIGREE®, IAMS™ and SHEBA®, among others.
But our passion doesn’t stop there. We’re on a mission to bring our global Mars Petcare Purpose – A BETTER WORLD FOR PETS – to life every day through impactful initiatives. From supporting pets in need; advancing pet adoptions; advocating for a more pet-friendly society; and elevating the role of human-animal bond in mental health; to providing personalized health tools and precise nutrition for dogs and cats – we’re committed to helping pets and their humans live fuller, happier lives together.
Here’s a look at how we’re making a difference across America.
Feeding Pets in Need
Mars is dedicated to tackling pet hunger and lending a hand to shelter communities across the country. Through a long-standing partnership with Greater Good Charities, we work to help support pets impacted by natural disasters and feed shelter animals while they wait for their forever homes.
Since 2011, PEDIGREE® pet food and other Mars brands have donated over 55 million pounds of food – that’s equivalent to 235 million meals – to dogs in need through this partnership, fulfilling our unwavering commitment to make a tangible difference in the lives of pets.
Advancing Pet Adoption
For the past 17 years in the U.S. – and since 2024, globally – we have also celebrated our annual Mars Global Pet Adoption Weekend, an increasingly successful initiative that helps dogs and cats find homes. During this event, Mars partners with shelters to cover adoption fees, making it easier for people to welcome a new furry friend into their lives.
In 2025, Mars Pet Adoption Weekend in the United States marked our most impactful effort yet. More than 1,500 pets were adopted across the country, and we covered $185,000 in adoption fees at 23 partner shelters in 21 cities.
Building Pet-Friendly Communities
Through Mars BETTER CITIES FOR PETS™ program, Mars is creating more inclusive, pet-friendly environments across the nation. Since 2017, we’ve provided more than $2 million in grants and products and certified nearly 200 cities as pet-friendly. This program encourages cities to take intentional steps toward fostering spaces where pets and their parents can thrive together – from improving shelter conditions to advocating for pet-friendly policies.
This year Mars announced the expansion of the program and investment of more than $1 million focused on increasing access to more green spaces and pet-friendly places, aiming to benefit 10 million people and pets around the world by 2030. This global initiative is powered by a strategic partnership with C40 Cities, one of the world’s largest networks of mayors focused on climate action. Mars and C40 Cities will work hand-in-hand with cities to create more green spaces in five cities around the world including Los Angeles.
Easing Pet Parents’ Minds with Personalized Health Scan Tools
All pet parents love and worry over their pets’ health. In fact, 65% of pet parents go online to try to self-diagnose their pet’s health issues.
That’s why IAMS™ developed Poopscan, a digital AI tool that can identify dog feces and classify the stool for consistency, helping pet owners know when to call a vet. Poopscan gives pet owners the power to proactively monitor their dog’s stool consistency from the convenience of their smartphone. By leveraging AI-driven insights, pet parents can monitor their dog’s stool, detect changes quickly and save results to share with their vet.
Supporting Lifelong Nutrition with Tailored Products
Every pet is unique; so are their nutritional needs. It’s something pet owners think about every single day. Royal Canin, the largest brand in the Mars portfolio, is dedicated to ensuring pet owners have the right science-backed diets for their pet from daily meals to supplements and chews. In fact, Royal Canin was the first brand to make breed-specific diets and today has options for more than 40 breeds.
Once pet owners have welcomed their new pet home, it can be overwhelming to find the right food for them, which is why Royal Canin offers tailored recommendations based on pets’ age, breed and unique health needs, everything ranging from digestive support, skin and coat support, probiotic and gut health and more.