In founding the new company “BYK do Brasil” and appointing Carlos Roberto C. Duarte Coelho as local Managing Director, BYK is sending out a clear signal on the growing importance of the South American market in the global context.
Carlos Roberto C. Duarte Coelho, new Managing Director of BYK do Brasil, and Dr. Stefan Mößmer, Managing Director Marketing & Commercial at BYK
With immediate effect, the new company with headquarters in São Paulo will be assuming local functions in marketing, sales, and technical service, and it will effectively be the direct point of contact for customers in Brazil and beyond. These measures represent a clear strategic focus: The economic dynamics of the region – especially in the paints and coatings, plastics applications, and cosmetics segments – are recognized as a key driver of growth and are being specifically fostered. Besides which, these moves lay the foundations for a more intensive development of the market, swifter response times, and even closer cooperation with customers and partners at the local level.
“By establishing BYK do Brasil and putting Carlos Coelho in charge, we at BYK are underlining our ambitions in South America. There is a steady upwards trend in developments in the region, and they offer potential for further growth and an even more intensive proximity to customers. Carlos Coelho will thus be encountering excellent overall conditions for building on the successful work of recent years and generating fresh momentum,” says Dr. Stefan Mößmer, Managing Director Marketing & Commercial at BYK. Carlos Roberto C. Duarte Coelho, new Managing Director of BYK do Brasil, and Dr. Stefan Mößmer, Managing Director Marketing & Commercial at BYK.