Nike is whipping up some crazy clean work right now. And on a sleeper Air Max sneaker no less? This is no shade to the new-ish Air Max SC, but in terms of Nike’s greatest Air Max hits, the recently released SC is comparatively slept on.
But obscurity does not a bad shoe make.
The Nike Air Max SC shoe in crisp all white has the same fresh and clean vibe associated with a new pair of Air Force 1 sneakers. That sneaker’s all-white upper and mesh paneling is understated. On purpose.
The Air Max universe has a lot of heavy-hitting shoes. From bold and beautiful pink 95s to quirky Air Max Sunders, the new-school Air Max lore is out of this world.
Literally, there’s a few galaxy-coded Air Max sneakers out there. Nike even took it to the next level with its 3D printed Air Max sneaker.
So when you have so much cross-genre innovation happening with just one sneaker, it’s hard to stand out as a slimmer, quieter silhouette.
But the Air Max SC doesn’t need to do the most to secure its spot as a reliable sneaker. In fact, keeping things simple and clean with this all-white colorway is a great way to establish some longevity.
It’s not time for the Air Max SC to do the most. That will come later, kind of like the Sunder’s expansive journey. For now, the best thing the Air Max SC can do is keep it lowkey. And at $90 on Nike’s website, it’s doing just that.
Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit the HS Style Guide for recs on all things fashion, footwear, and beauty.