SEOUL – September 2, 2025 – Blackstone (NYSE:BX) announced today that private equity funds affiliated with Blackstone (“Blackstone”) have entered into a definitive agreement to make a significant investment in JUNO (“JUNO” or “the Company”), South Korea’s most prominent premium hair care brand. This transaction is in partnership with JUNO’s Founder, Yun-Seon Kang, who will remain in her role as Chief Executive Officer and partner together with Blackstone to drive the Company’s continued growth and global expansion.
Founded in 1982, JUNO has become the leading hair care franchise in South Korea with more than 180 branches nationwide, a growing footprint in Asia across Singapore, Vietnam, and the Philippines, and new master franchise partners in Japan and Thailand. The Company has evolved into an integrated beauty and wellness platform, recognized as a pioneer in Korean hair artistry and promoting multi-step, prevention-focused hair wellness treatments, a pillar of the K-beauty philosophy. JUNO was an early innovator in introducing advanced treatments and signature wellness services, which are the latest K-beauty trends driving consumer demand worldwide. The Company’s JUNO Academy is a globally recognized institute that has trained and cultivated thousands of K-beauty stylists worldwide.
Yun-Seon Kang, Founder & Chief Executive Officer, JUNO, said: “This partnership with Blackstone marks an important milestone event in JUNO’s journey and reaffirms the confidence we have in the Company, our 3,000+ JUNO Family members comprising of designers and care technicians, and the future of the brand. We are very excited to partner with Blackstone, who shares our vision of delivering exceptional Korean beauty and wellness services to a global audience. Blackstone brings unique scale and a global platform, which will help drive our expansion and solidify our leadership in K-beauty.”
Eugene Cook, Head of Korea for Blackstone Private Equity, said: “It’s an honor and privilege to partner with CEO Kang, the entire JUNO leadership team, and extensive community of talented hair care specialists in the JUNO system. This partnership reinforces Blackstone’s commitment to partnering with visionary entrepreneurs and supporting family-owned businesses to accelerate their growth using Blackstone’s global scale, operational expertise, and expert networks. JUNO represents Blackstone’s fourth Private Equity investment in South Korea, where we have invested behind industry leading companies together with visionary entrepreneurs, and committed to working towards their long-term success.”
Sonny Park, Principal, Blackstone Private Equity, said: “We are seeing explosive global demand for Korean beauty services, and we are thrilled to be at the forefront of this trend through Blackstone’s partnership with JUNO. Consumer beauty and wellness services is an important investment theme for Blackstone’s Asia Private Equity business, and we seek to help companies thrive and better serve their customers, both domestically and internationally, through best-in-class resources and expertise. We look forward to welcoming JUNO into Blackstone’s global ecosystem.”
About Blackstone
Blackstone is the world’s largest alternative asset manager. Blackstone seeks to deliver compelling returns for institutional and individual investors by strengthening the companies in which the firm invests. Blackstone’s $1.2 trillion in assets under management include global investment strategies focused on real estate, private equity, credit, infrastructure, life sciences, growth equity, secondaries and hedge funds. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X (Twitter), and Instagram.
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Blackstone Announces Partnership with JUNO, South Korea’s Leading Premium Hair Care Franchise
