2025 smartphone shipments are forecast to grow 1.0% YoY to 1.24 billion units, says IDC, followed by a CAGR of 1.5% from 2024-29.
“Strong growth in U.S. and Middle East and Africa of 3.6% and 6.5%, as well as 0.8% growth in Asia Pacific excluding China in 2025 will help offset the 1% decline in China expected this year,” says IDC’s Nabila Popal.
Although unit growth is only 1% for 2025, the market is expected to see 5% YoY growth in ASP and 6.0% growth in value this year as vendors focus on value growth rather than chasing volume share.
“IDC forecasts the foldable market to accelerate to 6% YoY growth in 2025 (from 4% in 2024), followed by another 6% in 2026 and 11% in 2027,” says IDC vp Francisco Jeronimo, “nevertheless, we expect foldables to remain somewhat niche and continue representing less than 3% of total smartphone shipments by 2029.”