EXCLUSIVE: Warner Bros. Discovery is boarding the Booba train.
The U.S. studio has struck a deal with Kedoo Entertainment for rights to Season 5 of the digital preschool property. This gives HBO Max worldwide rights (excluding the U.S.), with a Latin America launch coming first, followed by Asia Pacific in November and EMEA markets where the streamer has already debuted in December.
Furthermore, Booba Season 5 has launched on Cartoonito across Latin America, with 13 episodes airing daily during the first week and weekly Monday premieres following. The series will also debut on Discovery Kids and POGO in India later this year, and clips have already begun rolling out on YouTube.
Booba comes from Duabi-based Kedoo’s 3D Sparrow label. Beginning life as a YouTube series, it has amassed over 22 billion views and 20 million subscribers, and has been a top 10 animated title on Netflix. On local TV stations, it has launched in more than 45 territories.
The non-dialog animation targets 2-8s and their families and seeks to deliver soft education values through humorous adventures, which involve the titular Booba. Season 5 sees the universe expand with new worlds and characters such as alternative Boobas, dinosaurs and a robot from the future.
Last year, we reported that the likes of ITVX in the UK, Nine Network in Australia, Star Channel in Greece, RTL in Croatia, VOYO in CEE and CDA Premium in Poland had bought Season 5 for 2025 debuts. The brand has also expanded with four-part education live action series The Booba Show, which helps children with social skills.
Olivier Bernard, COO and Co-Founder of Kedoo Entertainment, said: “Booba continues to grow a huge global community fan base, the series is evolving, and its worldwide footprint keeps expanding, which is fantastic! We are very pleased and humbled to partner with one of the biggest entertainment outlets on the planet, Warner Bros. Discovery.”