Expanded Olympic licensing opportunities
The licensing agreement between the IOC and Lacoste is the result of the IOC’s Global Licensing Strategy – an initiative driven by Olympic Agenda 2020+5 that aims to engage and connect fans through official merchandise that strengthens and promotes the Olympic brand, not only during the Olympic Games, but between Games editions as well.
Alongside the Olympic Heritage Collection, which offers products featuring art and design elements from previous Games, the IOC’s core licensing programmes include The Olympic Collection, which seeks to engage a young and active audience through unique branded products such as apparel, toys and games, bags, stationery items and sports equipment; and the Olympic and Paralympic Games Collections, which celebrate each upcoming edition of the Games, and include a wide range of accessories, souvenirs, fan gear and apparel.
Through the sale of official merchandise, collectables and souvenirs, the Olympic licensing programmes provide fans with a tangible connection to the Olympic Games and the Olympic values. All Olympic merchandising items are available for sale at the Olympic Shop.