Ever since Taylor Swift and Travis Kelce announced their pending nuptials on Instagram last week, the pair’s engagement has been one of the biggest stories in the world.
Yet the vast majority of Americans — a full 78% — say they don’t care “at all” about Taylor and Travis’s new relationship status, according to the latest Yahoo/YouGov poll.
The survey of 1,690 U.S. adults, which was conducted from Aug. 29 to Sept. 2, found that just 4% of respondents say they care “a lot” about the engagement; the remaining 18% say they care “a little.”
It’s a surprising level of indifference to what has been, by any measure, a major pop-culture moment — the betrothal of America’s dominant singer-songwriter to one of its most famous football players. The ring has been scrutinized. So have Swift’s songs. Celebrities have “reacted.” Even President Trump weighed in (during a Cabinet meeting, no less).
“I think he’s a great player,” Trump said last Tuesday. “And I think that she’s a terrific person. So I wish them a lot of luck.”
As a result, Americans are certainly aware of the Swift-Kelce engagement. According to the poll, more than three-quarters of them have heard or read a lot (23%) or a little (54%) about it.
It’s just that very few are openly obsessed with it.
Even dividing up the new Yahoo/YouGov data by demographics doesn’t really change that dynamic. Sure, Americans ages 18 to 29 are more likely to say they care “a little” about Taylor and Travis’s engagement (26%) than Americans in general (again, 18%). But 70% of U.S. adults under 30 still say they don’t care at all.
Meanwhile, there’s no statistical difference between the number of men and women who say they care — or don’t.
Perhaps because of this relative disinterest, most Americans are also reluctant to judge Swift and Kelce’s relationship. When offered the option, few say that “Taylor Swift could do better than Travis Kelce” (3%) or that “Travis Kelce could do better than Taylor Swift” (4%). More say that “Taylor Swift and Travis Kelce are good for each other” (23%). But most defer, selecting “It’s not for me to say” instead (60%).
Similarly, 54% of Americans say they’re not sure how long Swift and Kelce’s marriage will last — “if you had to guess.” But among those willing to make a prediction, more say “a few years or less” (22%) — the shortest option — than say “forever” (12%).
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The Yahoo survey was conducted by YouGov using a nationally representative sample of 1,690 U.S. adults interviewed online from Aug. 29 to Sept. 2, 2025. The sample was weighted according to gender, age, race, education, 2024 election turnout and presidential vote, party identification and current voter registration status. Demographic weighting targets come from the 2019 American Community Survey. Party identification is weighted to the estimated distribution at the time of the election (31% Democratic, 32% Republican). Respondents were selected from YouGov’s opt-in panel to be representative of all U.S. adults. The margin of error is approximately 3.1%.