Apple Inc. is planning to launch its own artificial intelligence-powered web search tool next year, stepping up competition with OpenAI and Perplexity AI Inc.
The company is working on a new system — dubbed internally as World Knowledge Answers — that will be integrated into the Siri voice assistant, according to people with knowledge of the matter. Apple has discussed also eventually adding the technology to its Safari web browser and Spotlight, which is used to search from the iPhone home screen.