At Rugby World Cup 2025, the game isn’t just played on the pitch – the story is also told through the jerseys. Each participating nation has carefully crafted a design that reflects who they are; blending tradition, cultural references, and subtle graphic touches. Here’s a closer look at how these jerseys tell the story of this year’s tournament…
Classic designs, modern details
In Pool A, England stay true to their DNA with a clean, white base highlighted by delicate accents. A modern cut and a unique collar shape give the shirt a distinct look, as their current kit supplier makes its first appearance at a women’s Rugby World Cup.
Australia wear their iconic gold and green with pride, elevated by a classic polo collar.
USA remain in their traditional colour palette, but with a twist: stars from the national flag are subtly featured across the chest.
Samoa combine their blue-and-white heritage with intricate embossed traditional patterns across the entire shirt, blending modern fit with deep cultural significance.
National pride and powerful symbols
In Pool B, the identity of each team is front and centre.
Canada’s bold red shirt features maple leaves and a flag detail on the sleeve.
Scotland honour their roots with a navy blue base and a refined tartan pattern.
Wales present a deep red kit enriched with a subtle traditional Welsh motif embossed into the fabric.
Fiji showcase their heritage with Polynesian-inspired patterns on the sleeves and flanks – a touch of authenticity that brings a classic shirt to life.
Modern lines, cultural inspiration
Pool C features a mix of innovation and homage.
New Zealand unveil the first-ever women-specific jersey in their history. A braided motif symbolises unity among players from diverse cultural backgrounds.
Ireland stick with their classic green, enhanced by elegant details on the collar and cuffs, inspired by the country’s rugged landscape.
Spain go bold with a vibrant red, contrasted by yellow and navy blue elements, and feature a lioness motif on the lower front – a proud nod to collective strength.
Japan’s shirt features their now-familiar red and white pattern, inspired by the look of samurai armour.
Blending tradition with innovation
In Pool D, creativity meets identity.
South Africa bring their signature green to the pitch, with traditional collar detailing and a design that echoes cultural pride.
France unveil a refined design, with patterns inspired by the national rooster and subtle tricolour references.
Italy opt for a classic blue shirt, featuring a darker polo collar and golden accents. A painterly motif subtly nods to the country’s deep artistic heritage.
Brazil stand out with a connected jersey – scannable by fans for a personalised digital experience – built on their men’s team design but looking firmly to the future. Designed by indigenous artist Auá Mendes, it incorporates symbols from Tupi-Guarani cosmology to represent the strength and ancestry of the players.