Virgin Music Group has appointed industry executive Cindy Gu as general manager of Southeast Asia.
In her new role, Gu will oversee Singapore, Philippines, Indonesia, Thailand, Malaysia and Vietnam for Virgin Music Group. Gu will be based in Virgin Music Group’s Singapore offices.
“Cindy has a long track record of building successful businesses throughout Asia,” said JT Myers, co-CEO of Virgin Music Group. “An entrepreneur herself, she knows first-hand what it takes to build successful independent music businesses and will be a valuable partner to entrepreneurs in one of the world’s most important high growth regions.”
“Virgin Music Group is an incredible global brand and a powerful partner to independent labels and artists,” said Cindy Gu. “I am excited to work with Nat, JT, Michael Roe and the rest of the Virgin leadership team to further establish the company’s influence and success throughout the Southeast Asia region.”
Gu has joined Virgin after serving as managing director of Fabled Records, a joint venture between Live Nation and UMG’s Astralwerks Records. At Fabled, Gu led artist signings, strategic growth initiatives and overall operations.
“With over a decade in electronic music across both major labels and independent ventures, Gu has been a driving force behind some of Asia’s most globally successful releases, championing regional talent with world-class resources,” said a statement.
Her portfolio includes Indonesia’s breakout hit Lathi by Weird Genius (500 million streams); the Indo-Thai crossover Future Ghost by Weird Genius & Violette Wautier (50 million streams); Singapore producer Myrne’s collaboration with US artist Shallou, Falling Back; and the K-pop dance crossover Way Back Home by Sam Feldt, Shaun and Conor Maynard, which has surpassed two billion streams worldwide.
She signed and developed these projects while holding senior leadership roles across Asia at Fabled, Astralwerks and WMG’s Spinnin’ Records.
Gu has joined Liza Fuady, regional director at Virgin Music Group SEA, who has spearheaded the region’s commercial strategy and business growth in the past 15 months. Fuady will continue to be based in Jakarta and report to Gu.
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