This article first appeared on GuruFocus.
Apple (NASDAQ:AAPL) is gearing up to make Siri a lot smarter. According to Bloomberg, the company is building a new AI-powered search feature called World Knowledge Answers, with plans to launch it in spring 2026. The upgrade would mark Apple’s boldest step yet into AI search, putting it in closer competition with OpenAI, Perplexity, and Google.
The vision is to turn Siri from a limited voice assistant into a tool that can actually pull useful answers from across the internet more like ChatGPT or Google’s (NASDAQ:GOOG) AI Overviews. Apple has also talked about weaving the technology into Safari and Spotlight, which could make everyday searches on iPhones and Macs feel very different.
Behind the scenes, Apple is testing large language models to power the system. It’s experimenting with Google’s Gemini AI and Anthropic’s Claude, while also training its own models for specific tasks.
For Apple, the stakes are big. A revamped Siri with real search muscle could finally put it back into the AI conversation and give users a reason to stick inside Apple’s ecosystem rather than turn elsewhere.