Since 2020, as a part of its corporate information website, Honda has been operating “Honda Stories,” as one of the owned media platforms that communicates the current initiatives and future vision of Honda. It introduces Honda initiatives from the past, present and future, including the underlying thoughts and passions of each initiative, through interviews with Honda associates, executives and other stakeholders.
In addition to Honda Stories, Honda has been communicating a wide range of information through multiple owned media platforms:
- “Honda Technology” introduces Honda technologies with more technical insights.
- “Honda Design” introduces initiatives related to design works
- “Motorsports” and “HRC” introduce various Honda initiatives in motorsports
- “Honda Sports Challenge” introduces various Honda corporate sports activities.
The use of multiple owned media platforms has enabled Honda to present a single theme from multiple perspectives. However, having multiple owned media platforms created a challenge, making it difficult for users to find related articles on the same theme all at once. To address this challenge, Honda launched Discover Honda, a new content curation media platform that enables users to find related articles from multiple Honda owned media while leveraging the unique expertise of each medium.
Initially, Discover Honda will primarily curate content from Honda Stories, Honda Technology, Honda Design, Motorsports, HRC, and Honda Sports Challenge. Moving forward, Honda is planning to expand the range of owned media included in the curation.